Welcome to 2016 Ecommerce Tarot Predictions

It has been a while, but Happy New Year regardless.

Last year I contributed to the Webretailer Predictions for 2015 and I was pretty close. This years predictions has 50 expert ecommerce voices!!

My words of wisdom were:

More Traditional Retailers Will Turn to Ecommerce

In 2016 I expect a large migration to ecommerce from smaller more traditional retailers, due to consumers abandoning bricks-and-mortar shops for online stores on Black Friday. Successful business will rely more and more on user research and user experience to stay ahead of the game. I think we will see quite big improvements in how we shop online.

In the spirit of fun I will draw again to the mysterious art of Tarot, as I did last year to reach into the depths of my eCommerce psyche…

Question: What is on the cards for ecommerce in 2016?

1. The Issue – The Stag

One reaps what one has sewn. Balance will be restored (to the force ) and we as ecommerce players must take responsibility. An adjustment has occurred, for instance the Black Friday sales moving mostly online and controlling the flow of business over the peak period. A realignment of our perceptions is due. Face the coming season with honesty and integrity.

2. Action to Avoid – Ten of Vessels * Happiness

Don’t get comfortable, things are changing and in order for you to be effective and productive you need to take action on lessons from 2015. Patience and wisdom will be key to success and emotional ecommerce happiness in 2016.

3. Action to Take – Eight of Bows * Hearthfire

Success will be defined by gathering tested and loyal companions (employees and business partners) towards a common goal. Safety is found within a place of common business significance. Forge those relationships and be thankful of the help they bring.

The cards in general suggest a changing 2016 based on the patterns we have witnessed in 2015. (“witness me” – you can tell what films I have watched over Christmas) The more successful businesses will use partners to drive their success or invest in their current employees.

I have seen a shift towards user testing and user research as a basis for apps and new eCommerce development. Build for the users and never assume.

ecommer5ce tarot

*Please remember this is just for fun, insight and a way to get myself blogging. Tweet your questions to @Kidsontalks – It’s free!

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Sportsbubble Building A Business from Scratch Interview

Recently I did an interview with Andy from Webretailer about the Sportsbubble Project and it has now gone live:

Not Just Clearance: How UK Sports Warehouse Built SportsBubble

So I caught up with Elizabeth Hitchins, an experienced ecommerce consultant who has been working with UKSW for a number of years. Elizabeth had the job of building a whole new sports brand for UKSW. This is the story of how she created SportsBubble, and the ups and downs of launching it as a new business on multiple online marketplaces.

Start your business today! It can be done!

I can also help:01384 414770 or work@kidsontalks.com

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When a Website Redesign isn’t Quite Good Enough…

It’s no secret I love nails. I am a qualified nail tech and nail brand websites are the most shocking sites known to man…or beast..

So I was super excited when I saw that Louella Belle had a redesign!

However…some thoughts:

UX Fail Category:

Mega menu runs off the screen so I need to scroll down on my 15.5″ laptop screen to see the bottom. It could be a nightmare for smaller laptops which are above the responsive breakpoints.

My Laptop:


Just before the breakpoint into the responsive design:


All the things in the category are the same:

I went to check out their training courses and it seems the creative team didn’t think on if the title of the item went OVER the set limit. Here are two sets of identical courses and two different prices:


Best to put what the distinguishing difference is first!

Lets forget those roll overs on actions:

It seems the design team didn’t bother with button or side category roll overs…hell they seem to HATE roll over dynamics. Is this a new wave of anti UX? I mean don’t go crazy but BUTTONS! Its super easy too and as a coder I feel it is LAZY.

Major call to action blah

“Yeah like…if you wanna you can hit buy now, but adding to wishlist is just as important as spending money and you might miss our action buttons all together…”

Is what these set of buttons are telling me….


Buying is your MAJOR function, why would you make it so weak? Why would you make the wishlist *JUST* as important. It is a secondary button…you want us to part with money now and lots of it!

My eyes are drawn to the share buttons as they pop out…sharing is good! Buying is better.

These are just cliff notes on the major points that dashed my hopes of a good ecommerce website design in the nail industry. Granted this is a really good start but no banana yet. My UX mentor always says she can spot a website designed by an ARTIST or a UX TEAM. This is fitting into the artist category.

I think this re-design is a MASSIVE improvement and adheres to the standard structure of an eCommerce site but the beauty is in the detail and user flow. It took me only minutes to be confused. Not good :/

Think of these points when you have your site re-designed!

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FootballShopOnline is the 203rd Best eBay Seller in the UK!

My client FootballShopOnline has entered the polls again, this time with eBay!

All this is according to the statistics by Webretailer: http://www.webretailer.com/lean-commerce/worlds-top-ebay-sellers/

They beat Tesco & The Hut Group outlets with their performance on eBay. A few of my past clients are also up there too.

They rank is 894th in the WORLD and 203rd in the UK. They were also in the top 1000 Amazon sellers worldwide polls earlier this year.

It’s also great to see past clients from Germany, UK & US also feature on these lists!

I work as needed in marketplace businesses so sometimes clients only need me for a few months but I have been working with FootballshopOnline actively for 3 years to really drive their sales forward.

So if you want this to be YOU one day…drop me a line!

01384 414770 or work@kidsontalks.com

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Guy Martin Shopify Store Proper Alive & Kicking!

guymartinproper-myshopify-comIt was my pleasure to work with Spellman Productions recently on the Official Guy Martin Merchandise Store

Make sure you get all your exclusive Guy related items here and drop me a line if you want a super cool responsive Shopify store designed and set up.

You can drop me a line at 01384 414770 or

and also take a look at my dedicated portfolio site with many more project examples:


*currently in development.

Another motor sport related Shopify go-live coming soon!

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Going to Meet Ups – Beware of Bad Advice on Ecommerce

This year I have been going to a lot of meet ups and conferences. At these things there is good advice, great advice but also terrible advice.

People that give you bad advice are not necessarily bad people. Mostly they are ill informed or don’t have enough experience. A lot of people in eCommerce learn what is good advice by making mistakes. This is a natural process and if you do it with YOUR OWN business operation, you are only hurting yourself.

What I fear is good people giving bad advice to OTHER companies. I see a lot of this.

Here is a recent example of bad advice given at a meet up:

You can use the email addresses from eBay/Paypal to re-market to your customers.

Lets check the paypal user agreement first under Restricted Activities:

You must NOT:

u.Disclose or distribute another User’s Information to a third party, or use the Information for marketing purposes unless you receive the User’s express consent to do so;

Using guidance from The ICO:

There is no restriction on sending solicited marketing – that is, marketing material that the person has specifically requested.

A customer submits an online form requesting a double glazing quote. Sending this quote to the customer is solicited marketing, but any further contact would be unsolicited.

If the marketing has not been specifically requested, it will be unsolicited.

When he requested the quote, the customer also ticked a box opting in to receiving information about future home improvement offers. A few months later, the company sends an email with details of a new promotion. This is unsolicited marketing, because the customer did not contact the company to specifically request information about current offers.

Want more advice on building up you email lists & email marketing? Check these links:

The benefits of building genuine opt in email lists

Common Rookie Mistakes

As a final warning on the matter, this is what a good friend did when HE got unsolicited email:

How I won £35 from a junk mail company

What else can happen if you are found in breach of these laws?

1. A fine of up to £5000
2. Civil liability to anyone who suffers damage as a result of the breach
3. Your Internet Service Provider can pull the plug
4. Your website hosting company can refuses service
5. Black listed and blocked by major internet companies inc search engines (yes, this means the mighty Googly will hate on you)

It is not worth it, build up your email list the real way!

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