Here are a list of claims from a random SEO site and my opinion:
- specific advice direct from our experts - Are you an expert really?
- monthly submission to 400+ search engines - Why? When really you only need to focus on the big 4?
- guaranteed Google placement - Google says this can’t be done. You can set up a site map with Google using one of its free tools as thats almost a guarantee. You can also use Google Adwords for easy and quick inclusion. Hey Google will find you anyway in the end!
- meta tag generation - yah, try this for size
- customised search engine optimisation - OK, this might be good - but how customised, have we not customised it with the keywords and meta tags?Do you mean writing page copy to ensure high keyword density? I bet you could do that.
- competitor website comparisons - Try Popuri.us or Compare in Alexa
- keyword recommendations tailored to your site - Go Wordtracker Go
- free phone consultation - yeah ok a £2 call?
- ranking and link popularity data - http://popuri.us/ and http://www.compete.com/
- Pay Per Click (PPC) - Google Adwords is the most documented PPC ever, try it you can manage it.
If you have time, read a book and tackle this area yourself. You can spend alot of money on companies that also use various tools (free or paid for) and you can save oodles of cashola!
