Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

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Entries from July 2007

Favourite eBay Shop Design of the moment…

July 31st, 2007 · Comments Off

MIK Fun shopping by createyourtemplate
Still not sure I subscribe to splash pages for an eBay shop front as it might put off some buyers. But the creative is fantastic. I just watched it in awe!

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Tags: eBay

Royal mail saved by ebay - ebay destroyed by royal mail….

July 31st, 2007 · Comments Off

The afternoon update on the industrial action is bad news for ebayers. I always found on bank holidays and strike days the post went ‘missing’ more often than not. I hope sellers and buyers alike are going to be patient as the ebaying public can be very vicious at times!
With the floods and strikes I [...]

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Tags: eBay

Keyword Research for New Project based around Gothic Clothing

July 31st, 2007 · Comments Off

Keywords with high search volume and low advertiser competition to begin with:goth clothing uk
gothic lolita clothes
cyber gothic clothing
gothic clothing websites
gothic alternative clothing
gothic and punk clothing
only 4,860 listings for her company name, in which she is at the top of the listings, but join her company name with clothing and she is nowhere to be seen.

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Tags: Consultancy

E-commerce forces shops to shut - what can a business do now?

July 31st, 2007 · No Comments

Walking around the rag market in Birmingham this weekend, I spotted a familiar face on one of the stalls. Internet trading has taken her out of her shop and studio (she make alternative fashion) and she is now back on the market where she started 10 years ago. She has decided to go internet ready [...]

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Tags: Search Engine Optimisation · Web Mastering

ChannelAdvisor Supports Paypal Express in the UK - But it keeps conking out?

July 30th, 2007 · No Comments

Paypal express is getting great conversions for sellers, with a speedy checkout and better rate. ChannelAdvisor, my favourite (and also probably the best) bulk eBay selling tool available in the UK  have announced support for paypal express but I have had numerous tales and personal experiences that this is not quite working yet. Their integration [...]

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Tags: Paypal

Website Colours and its effect on company fashion…

July 21st, 2007 · No Comments

When a company thinks of its branding it takes alot into consideration. Where I work a light green and ecru/cream colour was chosen. Green is a very popular website colour as it is easy on the eye and promotes a feeling of wealth whereas the contrasting lighter colour for the background is better for [...]

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Tags: Consultancy

Google tells us what wrong….

July 20th, 2007 · No Comments

Well if your a Google Webmaster anyway! Google has added the feature of a message centre to communicate with their webmasters if they are in violation of any guidelines imposed my the giant. This is a great step, even though some of the comments on Matt Cutts Blog
the webmasters want more. Yes we all [...]

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Tags: Web Mastering

Why Uncle Buck Means Money!

July 20th, 2007 · No Comments

The site Uncle Buck - Payday Advances is a great example of how a website screams out what it does to the visitor, creating website conversions 4 times the average for a website! In a group we conducted an experiment, the website was shown to us by a third party for a few seconds, then [...]

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Tags: Web Mastering

eBay drop off stores….Dropping off?

July 19th, 2007 · No Comments

First we heard that I sold it UK was going into receivership. Now the company Auctioning4u who brought its assets is closing the drop off store model in favour of a centralised system. The drop of stores will become more like ‘pick up stores’ with home collection or customers posting the item to be sold [...]

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Tags: eBay

eBay Design Keyword Experiment Over!

July 19th, 2007 · No Comments

Well the conclusion was that the URL with /ebaydesign did a lot better than the rest! It is hard to quality such results, but the url /ebaydesign/ was constantly higher in the rankings with 60 hits over the period 18th June to 18th July compared to the other formats /ebay-design/ at 28 hits and /ebay_design/ [...]

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Tags: Google · Search Engine Optimisation