Kidson Talks | The E-commerce Chemist

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Googles steps towards personalised search - SEO Prediction

July 12th, 2007 · No Comments

I love reading Matt Cutts blog. This post on on ‘Removing Results‘ caught my eye and it is a glimpse of the Google mentality with regards to the future of search. I do believe this will be great for the little guy who is trying to target specific customers against the giants and the link farmers!

Take for instance the customers for Hairfreax that sells Cybergoth Hair Extensions you get loads of eBay listings with that key phrase. (Hairfreax is at the top - go me) Now if I wanted to buy off eBay I would search on eBay. Heck that’s my first point of call and if I don’t find what I want on eBay, the might Google is my next point of call.. So my first thing to do would be to scrap all eBay listings.

This is more relevant for the keyword eBay Design. So signing up for Google Search History

……….. Ahh, I don’t get to see the ‘remove this functionality’ Seems as though this part of the experiment is now not running. But taking a look at my searches, there is a lot I would remove pushing the better optimised and more relevant searches to the top of my list. This will let genuine SEO’d websites hit top of the bill, due to their relevant content, picked by humans!

If you want tread more about Human Search take a look at this post also ‘The role of humans in Google Search‘ My favourite quote from the article is:

I believe that Google has thought about how to unlock the power of people in various ways since PageRank was invented.

Lets hope so!

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