eBay design may improve your appearance and branding on eBay but how can a better design ‘actually’ yield more sales?
Sell it smart says ‘Increase you sales volume through cross-selling and through a user friendly and seamless navigation’
and Frooition says ‘We dedicate a lot of time to development and because of this our eBay Shops and Listing Templates use functionality not available anywhere else’
and Zany Media ‘Our eBay listing design and eBay shop design make your ads look professional, and easy for visitors read the information that they need, but we can also promote your products to a level that will not only expose you in a far better light but also make you stand out from your competitors.
So these design companies seem to be indicating that it is not necessarily the design that will draw in more sales but the functionality with regards to promotion.
The ebay shop http://stores.ebay.co.uk/Element-Valley has a design that does not detract from the ebay format and within their ebay listing promotion to other areas within their eBay shop.
Frooition take a different approach with their star item on the ebay shop take http://stores.ebay.co.uk/Bling-Bling-Online
but no promotion with the listing.
Both these designs have the shop categories within the listing for improved navigation. Some might argue that a professionally designed shop and template make ebay look too much like a mass website. If you remember back to ebay express which still has not taken off really in the UK, eBay is trying to achieve the website feel.
