The site Uncle Buck - Payday Advances is a great example of how a website screams out what it does to the visitor, creating website conversions 4 times the average for a website! In a group we conducted an experiment, the website was shown to us by a third party for a few seconds, then we had to turn away and say what the website ’said’ to us.
My response, was ‘Uncle Buck loans you money’ another response was ‘ Payday Advances £400′ and the best answer was Apply for a loan up to £400, option 1 apply here’
So this website got the message though straight away? Can you say this of most websites? If you website has a high bounce rate and you are struggling with conversions, try this experiment with some random people (I don’t know, on the street, pay some teenagers, whatever you need to) and see if they get your core business from a glance. A glance is what most websites get.
But what about the dark green colour? Symbolic of the American Greenback? David Johnson who wrote this post ‘Color Psychology‘ said in his post
Dark green is masculine, conservative, and implies wealth.
and Joshua Hughes from Digital Skratch Inc says
Dark green is commonly associated with the military, money, the financial and banking
but he also suggests that green is a relaxing colour and easy on the eye. There are other associations with the colour green, but I find these are the most relevant to ‘Uncle Buck’. And of course there is the association with John Candy!
