Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

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Website Colours and its effect on company fashion…

July 21st, 2007 · No Comments

When a company thinks of its branding it takes alot into consideration. Where I work a light green and ecru/cream colour was chosen. Green is a very popular website colour as it is easy on the eye and promotes a feeling of wealth whereas the contrasting lighter colour for the background is better for dyslexic readers.

But do companies consider ALL the effects?

Now when one of my bosses can in before ebay live he said they were getting new shirts (the last lot where black with a white logo, and could have fit Hagrid from Harry Potter. I did threaten to wear mine as a dress as I could have!) I thought great! No more man shirt episodes. I imagined a ecru shirt with green stitched detail. I didn’t see the shirts before they hit ebay live, but I saw one the other day on our sales director…

…..BRIGHT NEON LIME GREEN with a cream stitched logo. As a woman with red hair I am going to look like a Leprecon on speed even if I get one that fits.

One thing I will say about these shirts,they will turn heads at ANY show!

I just hope they don’t think I am going to wear one when I am visiting clients!

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