Kidson Talks | The E-commerce Chemist

When a company thinks of its branding it takes alot into consideration. Where I work a light green and ecru/cream colour was chosen. Green is a very popular website colour as it is easy on the eye and promotes a feeling of wealth whereas the contrasting lighter colour for the background is better for dyslexic [...]

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Well if your a Google Webmaster anyway! Google has added the feature of a message centre to communicate with their webmasters if they are in violation of any guidelines imposed my the giant. This is a great step, even though some of the comments on Matt Cutts Blog the webmasters want more. Yes we all [...]

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The site Uncle Buck – Payday Advances is a great example of how a website screams out what it does to the visitor, creating website conversions 4 times the average for a website! In a group we conducted an experiment, the website was shown to us by a third party for a few seconds, then [...]

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First we heard that I sold it UK was going into receivership. Now the company Auctioning4u who brought its assets is closing the drop off store model in favour of a centralised system. The drop of stores will become more like ‘pick up stores’ with home collection or customers posting the item to be sold [...]

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Well the conclusion was that the URL with /ebaydesign did a lot better than the rest! It is hard to quality such results, but the url /ebaydesign/ was constantly higher in the rankings with 60 hits over the period 18th June to 18th July compared to the other formats /ebay-design/ at 28 hits and /ebay_design/ [...]

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