Kidson Talks | The E-commerce Chemist

I was reminded today of how Google Bots really work. They are not human, and they can only see what we want them to see!
Top tips from a European Expert:
1. Make sure you change the meta title of each page according to that pages content and don’t make it to long and fluffy! Google likes [...]

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eBay design may improve your appearance and branding on eBay but how can a better design ‘actually’ yield more sales?
Sell it smart says ‘Increase you sales volume through cross-selling and through a user friendly and seamless navigation’
and Frooition says ‘We dedicate a lot of time to development and because of this our eBay Shops and [...]

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Research is essential to finding your eBay Strategy. I use Terapeak for product research but you need clear and simple steps:
Strategy Report for a Company Selling Coffee Machines
eBay Keyword Suggestions:
Generic:
Coffee Machine
Drinks Machine
Coffee Maker
Drinks Station
Coffee Station
Current Advertising Campaign: No press release since Nov 2006 – USA
Terapeak Results:
Coffee Machine:
Top Days: Sunday, Monday and Thursday
Best Duration: 7 days
Format: [...]

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Cybergoth:
Google UK: 4th, 7th and 10th with hairfreax.co.uk, gallery.hairfreax.co.uk and blog.hairfreax.co.uk
Google com : 9th with Google com
Still decent ranking for cybergoth
Cyber Goth
Google uk: 3rd with hairfreax.co.uk - up 27 places!
Google.com : 11th place, from 100th from June 7th
So the rankings are getting better or remaining consistent. Great stuff.

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The visual aspect of a website is always important but the add to cart button is quite frequently overlooked. This article :
107 Add to Cart Buttons of the Top Online Retailers gives us the some nice examples for inspiration. This article also has some great tips for cart buttons such as:
Button Placement
If you offer [...]

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I love reading Matt Cutts blog. This post on on ‘Removing Results‘ caught my eye and it is a glimpse of the Google mentality with regards to the future of search. I do believe this will be great for the little guy who is trying to target specific customers against the giants and the link [...]

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Well as I have already added far to may tags to the ebay design pages I will see how optimised we can get for eBay Design in the main European languages!
French: conception ebay
Dutch: ebay ontwerp
Italian: disegno ebay
Spanish: diseño ebay
According to altavista, the german translation of ebay design is the same so we shall use ebay [...]

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I have never really thought about campaign negative keywords too much until I managed the Adwords campaign for a Small Shoes site called Daintyfeet
You can waist clicks and money on keywords that really don’t have ANYTHING to do with your site.
For example for the Hairfreax website these would be keywords that my Ad’s are showing [...]

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Well its a project I am trying to get to work, running from this tutorial: Ajax Workshop 3: Shopping Cart using Script.aculo.us I am trying to construct a ‘Wedding Quote Calculator‘ The drag and drop is the easy part, but I need to assign real values to the ‘boxes’ and dynamically add up everything in [...]

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Widgets are taking over the world, blog [...]

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