Kidson Talks | The E-commerce Chemist

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Spotlight on Pink eBay Design and Colour Psychology- Hair Angels

August 20th, 2007 · No Comments

I have been trying not to shop on eBay, but looking for pink hair straighteners I spotted this shop:

Hairs Angels The colour scheme is one of my favourites, pink and grey. Taking a look at this article on The Meaning of Pink it suggests:

While red stirs up passion and action, studies have shown that large amounts of pink can create physical weakness in people.

A weakness linked to my paypal account maybe? Pink is a soothing colour and grey psychologically neutral. For a website pink should not be used as the main base colour as it is too sickly sweet unless the object of the website is as such. A constant colour is essential for company branding and association. If you think of Cadbury’s Chocolate, did that dark purple colour pop into your head? That popular Dairy Milk wrapper image?

Choosing a colour theme for your website and branding is as important as a memorable logo.

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