I read though the daily links to blog posts on The 10K Marshmallows Marketing Blog and this one caught my eye
Are internet marketers lazy? Is that why they aren’t blogging? and it rings true on so many levels. I am always surprised how many UK firms just have not subscribed to the power of the blog and most say its a fad. I always suggest blogging to my customers as they are product based and they know their industry. When it comes to buying say sports footwear on-line, a blog latched on the side of your website can make sure your customers can choose the right footwear for the task at hand and make sure all the new technologies and fashions are covered.
In this post they illustrate some points to tell you WHY you should be business blogging:
1. You competitors are
2. Gives the company a voice
3. Shows depth of knowledge - this for me is the most important point as it can sort out the duffs from the good’uns
Factors that stop a business blogging:
1. Too busy. Blogging takes time, but you can get your company involved.
2. Fearful. Giving away your knowledge especially if you like people to pay for it. Companies might worry they have nothing to contribute to the blogosphere.
3. Freedom. A blog does hold your company reputation so keeping a close eye or verifying the content is essential.
There is so much content on the web sometimes it is hard to filter out the garbage. As an e-commerce consultant I refer to an ever growing list of blogs to keep myself updated with the industry, internet trends, new sites and techniques. I also love opinions from my fellows in the same industry on eBay and Paypal (which are usually the most interesting to read as they are so controversial)
As an addicted internet shopper I look to blogs for fashion finds and what to avoid. I remember back in the day when I first started wearing steel boned corsets, before blogging has really started out it was a website buying guide that made sure I ordered the right size. This site had load of buying links too (I hope they were an affiliate) and I used eBay so start my passion. Soon as the new wave of internet mobile phones dip below £100 in the UK, Google is going to be with me everywhere. Doing the crossword will never be the same, I will never have to rack your brains for the name of that guy who played whatsit in that film. I will also be able to shop on the fly.
