When you are find tuning your Google Adwords account say, you follow the few top tips from Google University:
- Create Ads around keywords for example ‘Red Size 3 Shoes’ and link to the relevant products or category on your site.
- Organise you ad groups to match your product catalogue organisation, using the category tree and make sure your special offers are separate.
So?
What is the optimal configuration for a display URL? Especially when the domain name itself has no direct relevance to the search term involved in the ad?
Taking the daintyfeet example:
www.daintyfeet.co.uk
redshoes.daintyfeet.co.uk
www.daintyfeet.co.uk/redshoes
Which of these display URLs would preform better?
Well, as I am currently using adwords for my Hairfreax site, I will run a small test. I will replicate an existing ad and change the display URL to:
dreadlocks.hairfreax.co.uk and www.hairfreax.co.uk/dreadlocks
Using the www in domains has been said to significantly improve the click though of an ad as it is what a user expects to see.
I will report on the results in around 30 days time.
