Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]
Entries from October 2007
Essential Reading for Webmasters - Call to Action
October 30th, 2007 · No Comments
Tags: Consultancy · E-Business · Internet Marketing · Search Engine Optimisation · Web Mastering
Google PageRank - The Webmasters Fetish…
October 29th, 2007 · No Comments
That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]
Tags: Internet Marketing · Search Engine Optimisation · Web Mastering
Marketplace meets social, meets blogs…BT tradespace!
October 26th, 2007 · No Comments
Well Hairfreax is testing out BTtradespace
You can advertise 5 items for sale free when you sign up or more if you pay a tiered subscription fee. This system is simple to use and encompasses a blog, photo gallery, community, paypal payments, event promotions, product advertisement and much more. This system has embraced the social aspect [...]
Tags: Auction Management · Social Shopping · eBay
Setting up your OWN affiliate programs
October 23rd, 2007 · No Comments
Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk [...]
Tags: Internet Marketing · Web Mastering
ChannelAdvisor release a festive success whitepaper
October 22nd, 2007 · No Comments
ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search.
Read their new PDF for the holiday season!
I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. I will [...]
Tags: Internet Marketing
Different types of E-commerce Shopper
October 18th, 2007 · No Comments
Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]
Tags: Consultancy · E-Business · Google · Internet Marketing · Paypal · Search Engine Optimisation · Shopping Comparison · Social Shopping · Web Mastering · eBay
Psychology and choosing a colour theme for your product base
October 16th, 2007 · 2 Comments
Colour symbolism and psychology refer to the use of colour as a symbol or emotional effect throughout cultures, religions, art and nature. We can also use that psychology to choose a colour scheme for web or eBay design using its effect on customer behaviour and feeling.
Grey – Grey is often used as a subtle [...]
Tags: Web Mastering · eBay
Complimenting a marketing campaign with eBay
October 15th, 2007 · No Comments
eBay doesn’t have to be your sole or primary trading source, even though some website and companies will try to make you think so.
I decided to compliment a PPC marketing campaign with an eBay campaign. This combination worked very well and for a low volume website, I had increased my orders 150%. eBay is a [...]
Tags: Internet Marketing · eBay
Web Applications Development at the Open University…
October 11th, 2007 · No Comments
Well I have paid up and I am going back to part time study at the OU. This will mean 2 years of part time study to start getting my foot in the programming door with respect to web applications.
The course material will include client and server side application development as well as open source. [...]
Tags: E-Business · Web Mastering
Radiohead use the power of the internet and smite the music giants
October 11th, 2007 · 1 Comment
Its all over the blogosphere, the news, the internet is rife with the release of ‘In Rainbows‘
You can choose your own price for the 160 kilobits per second mp3 of the album putting their fans in total control. The quiet announcement on their website was spread though word of internet, so much so that there [...]
Tags: Internet Marketing