This is my journey as an E-commerce Consultant
Archive for October, 2007
Essential Reading for Webmasters – Call to Action
1663 days
Call to Action
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling novel. I can’t put it down, suddenly it all makes sense!
Google PageRank – The Webmasters Fetish…
1664 days
That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a drop as the site has changed so much. Hopefully in the next six months I can get it back to three!
So what effect does page rank have?
One simple one really in my eyes….how high your site is indexed on Google. It has little to do with your keyword optimisation and relies heavily on back links. So if your search engine optimisation sold you on creating a profile of back links then you will have noticed a drop in page rank, and also a drop in position. A lot of websites will also find their traffic diminishes as they are not as far up the search listings.
Do not fear my SEO buddies, optimisation is an ever changing and growing animal and your SEO should not be a static being. Change and adapt when Google ‘Master of the Universe’ changes its ever fickle mind.
Kidsontalks now has a page rank of three, so its not all bad. Technorati says I have 16 back links.
Keep up to date with the latest page rank theories: ‘Digg Favourites Slapped By Google’ its seems this story is more complex than it first seemed. Google said it was penalising paid links ‘selling’ page rank, but the only paid links I use are well Google Adwords for Hairfreax anyway!
Marketplace meets social, meets blogs…BT tradespace!
1667 days
Well Hairfreax is testing out BTtradespace
You can advertise 5 items for sale free when you sign up or more if you pay a tiered subscription fee. This system is simple to use and encompasses a blog, photo gallery, community, paypal payments, event promotions, product advertisement and much more. This system has embraced the social aspect of shopping with a rating system to compete with eBays feedback system.
I shall report on any conversions from this marketplace. I am also setting this up for one of my clients at work as she has a more conventional product which might work better on this marketplace than extravagant hair extensions!
Setting up your OWN affiliate programs
1669 days
Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk to manage a small affiliate program for my Hairfreax site. With the JROX affiliate management software you can use the software for up to 50 affiliates free but then the cost of the software is $250 or approx £122 at the time of publishing.
I am going to enlist a small set of friends with related websites to test the system and its offerings, but its well worth a look.
Its features include:
Affiliate Management
Commission and sales management
Ability to create various advertising types
Multiple programs
Integration with Cubecart…..which I happen to run!
The full details are here : http://www.jrox.com/affiliate_software/
ChannelAdvisor release a festive success whitepaper
1670 days
by Liz
in Internet Marketing
ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search.
Read their new PDF for the holiday season!
I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. I will be getting down and festive with links to free graphics and Christmas tit bits to jazz up your site (as I am currently planning such a thing with my e-commerce store)
Another good post on the same lines is Improving eCommerce Holiday Sales Whitepaper Is Really A Best Practices List
