‘We envision to enthusiastically facilitate error-free paradigms while continuing to authoritatively revolutionize economically sound opportunities to meet our customer’s needs’
This snippet of text was generated by the Mission Statement Generator from the Dilbert comic strip website, but this kind of web copy rings close to the truth for some organisations.
When you are writing content in blogs and also for websites you need to consider your target audience and speak to them in their language. Avoid hype that sounds like advertising jargon. They are already AT your site, so give them an excuse to stay. Organise the content and structure your writing for easy readability.
Always proofreed…. This is my biggest sin. All posts on this blog are edited around 3 times once posted!
A useful post when you are thinking about your web content is Web Writing for Many Interest Levels
