eBay doesn’t have to be your sole or primary trading source, even though some website and companies will try to make you think so.
I decided to compliment a PPC marketing campaign with an eBay campaign. This combination worked very well and for a low volume website, I had increased my orders 150%. eBay is a great branding tool as most of your eBay customers and viewers will checkout your website without you having to break any eBay rules. The stock I choose for eBay was high quantity and low price, which allowed me to start auctions at 99p and drive that traffic! A few sacrificial auctions and full priced shop items went down a storm and I sold out in a week!
eBay is great for Christmas. Increase your Christmas turnover by introducing some (not all) or your product on eBay. Think of eBay as another PPC scheme or shopping comparison site as it is well optimised.
