That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a drop as the site has changed so much. Hopefully in the next six months I can get it back to three!
So what effect does page rank have?
One simple one really in my eyes….how high your site is indexed on Google. It has little to do with your keyword optimisation and relies heavily on back links. So if your search engine optimisation sold you on creating a profile of back links then you will have noticed a drop in page rank, and also a drop in position. A lot of websites will also find their traffic diminishes as they are not as far up the search listings.
Do not fear my SEO buddies, optimisation is an ever changing and growing animal and your SEO should not be a static being. Change and adapt when Google ‘Master of the Universe’ changes its ever fickle mind.
Kidsontalks now has a page rank of three, so its not all bad. Technorati says I have 16 back links.
Keep up to date with the latest page rank theories: ‘Digg Favourites Slapped By Google’ its seems this story is more complex than it first seemed. Google said it was penalising paid links ’selling’ page rank, but the only paid links I use are well Google Adwords for Hairfreax anyway!
