Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]
Entries from October 2007
Different types of E-commerce Shopper
October 18th, 2007 · No Comments
Tags: Consultancy · E-Business · Google · Internet Marketing · Paypal · Search Engine Optimisation · Shopping Comparison · Social Shopping · Web Mastering · eBay
Psychology and choosing a colour theme for your product base
October 16th, 2007 · 2 Comments
Colour symbolism and psychology refer to the use of colour as a symbol or emotional effect throughout cultures, religions, art and nature. We can also use that psychology to choose a colour scheme for web or eBay design using its effect on customer behaviour and feeling.
Grey – Grey is often used as a subtle [...]
Tags: Web Mastering · eBay
Complimenting a marketing campaign with eBay
October 15th, 2007 · No Comments
eBay doesn’t have to be your sole or primary trading source, even though some website and companies will try to make you think so.
I decided to compliment a PPC marketing campaign with an eBay campaign. This combination worked very well and for a low volume website, I had increased my orders 150%. eBay is a [...]
Tags: Internet Marketing · eBay
Web Applications Development at the Open University…
October 11th, 2007 · No Comments
Well I have paid up and I am going back to part time study at the OU. This will mean 2 years of part time study to start getting my foot in the programming door with respect to web applications.
The course material will include client and server side application development as well as open source. [...]
Tags: E-Business · Web Mastering
Radiohead use the power of the internet and smite the music giants
October 11th, 2007 · 1 Comment
Its all over the blogosphere, the news, the internet is rife with the release of ‘In Rainbows‘
You can choose your own price for the 160 kilobits per second mp3 of the album putting their fans in total control. The quiet announcement on their website was spread though word of internet, so much so that there [...]
Tags: Internet Marketing