Archive for November, 2007

eBay Education Specialist

1635 days
by in Google

I have decided to become and eBay education specialist, I do miss my ‘eBay meets Business’ training days and would like to train up and be certified by eBay so I can go and convert hordes of budding entrepreneurs to the eBay way. eBay is a great way to start and online business, the marketplace is fast, furious and you soon know if your product is going to sell with minimal investment.

I am currently on ‘Garden leave’ so I have plenty of time to train up before the end of the year.

Was eBay your first?

1641 days
by in E-Business, eBay, Paypal, Social Shopping

I am often asked how and when I started shopping on-line and also selling on-line.

I started shopping online in the summer of ’99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.

By the winter I was actively selling on Gothic Auctions and a competitor Goth Auctionslater on in 2001, and set up my own very basic HTML e-commerce website in May 2000, making sales and taking orders via email with promotion on community based sites.

Both of these auction sites were community driven and the gothic community contributed to how the sites were run. eBay has strived to become what these sites had all along.

It was not long before I signed up and brought and sold a few things on eBay.com (before eBay.co.uk was born)

Unfortunately then the eBay boom started and I neglected these free auction sites as the dollar grew weaker with respect to the pound. I plan to relaunch the Hairfreax range back onto these community driven auction sites as I feel they have once again come into their own. They were the first social shopping sites, everyone knew everyone and who was buying what! When your products do reflect a specific culture you should not forget the smaller, community driven exposure you can get. I started out supplying the community with products, but now I provide shops and studios with my creations. They spawned an addiction to e-commerce.

Promoting my old favourites:



gothic auctions

eBay Guest Buying – First Casualty…but Go Paypal Go!

1642 days
by in eBay

Not really knowing if the feature was out yet a friend of mine had a purchase Saturday (he sells designer bags, high ticket items) thought eBay but Paypal held the funds for investigation. He found it weird that there was not a username associated with the purchase but it was an eBay sale?! A little puzzled until I mentioned the new Guest buying this morning.

So, his first guest purchase is fraudulent, maybe? But Paypal have jumped to it and are investigating the funds. Full marks to paypal for being vigilant, but poor marks for not communicating why the funds where under investigation (possibly mentioning in an automated email that it was a guest purchase?) as the seller was left scratching his head.

I don’t know many sellers who can accept guest payments as they all use third party systems and excluded from the change(which is a good idea as integration with eBay API can be buggy at the best of times, and larger sellers who have the most to loose use automated systems to cope with volume) but I would be interested in hearing any tales of woes or joy on the subject.

Comments on!

eBay ‘Guest Buying’ so like? No one has to sign up anymore?

1642 days
by in eBay

According to the latest news eBay is now allowing ‘guest’ purchases on fixed price items on the eBay marketplace. The ‘Guest’ buyers will have to pay immediately in order to secure the purchase. So what happens with buyers from countries that you don’t ship too? Will the same restrictions apply? So many questions unanswered!

eBay says:

We’re launching Guest Buying, a new feature that we believe will help encourage more first purchases by new buyers. Guest Buying will also help sellers to increase the number of new eBayers who buy Fixed Price and Shop Inventory items.

Here’s how it works:
Guest buyers use Buy It Now to purchase eligible Fixed Price and Store Inventory items.
Guest buyers must complete their payment through PayPal before the item is theirs, similar to Immediate Payment. - but do they HAVE to be registered?

Your current PayPal settings will apply – if you require buyers to pay with a confirmed address, your Guest Buyers will need to do so as well.

Are my listings eligible for Guest Buying?

Your listings will be eligible to be purchased by Guest Buyers if you meet the following criteria:
1. You must have a premier/business PayPal account in order to accept credit card payments.
2. Postage and packaging costs must be specified on your listing.
3. You must qualify for the top tier of buyer protection of £500.
4. The item price must be less than £500.
5. You must use eBay’s checkout system. Third-party checkout will not be supported at this time. - oh dear for channeladvisor and Marketworks users, will these sales slip through the system causing heartache and accounting issues? Can you BAN guest buyers? **edit** Third party checkout users should be automatically excluded from the feature.

How about feedback? It could be a nightmare, we have enough trouble with REGISTERED users…

Can Guest Buyers leave feedback?

No – at least not until they register. eBay will encourage Guest Buyers to register once they make a purchase. Once they do, they’ll be able to use all the same features registered buyers do, such as Feedback, Buyer Protection and access to Customer Support.

We shall see if this new functionality, even though it will hopefully drive up the sales this festive season, will bring fraudulent heartbreak. Do the guest buyers have to be REGISTERED with paypal or can they just enter their genuine or fraudulent card details? eBay should know not to experiment with the festive season, why was this not released earlier or in the new year? I shall report on seller troubles or success once this feature is fully operational ( although, did you notice that no time scale was mentioned on the post? We can only assume immediate effect)

I know eBay want to take down the barriers to buying on eBay and in theory this could be a good move. On the negative side it could be Christmas calamity for eBay sellers!

More info from eBay on Guest Buying.

Edited to add:

Payments must be made by credit card processed by PayPal. PayPal enables you to send payments quickly and securely online. Your credit card information will not be shared with the seller.

so fraudulent and stolen card can be used….

You can only purchase two items as a guest before you will be required to register as an eBay member.

So as a seller the maximum you will loose is £1000, but all transactions should be covered my paypal seller protection policy.
There are mixed views but a lot of scepticism about this feature on the blogoshere and in forums.

Webcopy – Write in PLAIN English

1648 days
by in E-Business, Web Mastering

Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:

1. Make the average sentence length 15 to 20 words.

2. Use words your customers are likely to understand. Try not to abbreviate or use extensive jargon.

3. Use only as many words as you need.

4. Prefer the active voice, unless there is a good reason for using the passive.

5. Use the clearest verbs to express your thoughts.

6. Use vertical lists to break up complicated text.

7. Reduce cross-references to the minimum.

8. Avoid sexist usage.

9. Put your points positively when you can.

10. Put accurate punctuation at the heart of your writing.

11. Plan before you write.

12. Organise your content in a way that helps readers to grasp the important information early and to navigate though the document easily.

In the case of terms and conditions, which most on-line sellers draft their own…..

Where there is doubt about the meaning of a term, the interpretation most favourable to the consumer shall prevail.

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