Kidson Talks | The E-commerce Chemist

I have decided to become and eBay education specialist, I do miss my ‘eBay meets Business’ training days and would like to train up and be certified by eBay so I can go and convert hordes of budding entrepreneurs to the eBay way. eBay is a great way to start and online business, the marketplace [...]

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I am often asked how and when I started shopping on-line and also selling on-line.
I started shopping online in the summer of ‘99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.
By the winter I was actively selling on [...]

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Not really knowing if the feature was out yet a friend of mine had a purchase Saturday (he sells designer bags, high ticket items) thought eBay but Paypal held the funds for investigation. He found it weird that there was not a username associated with the purchase but it was an eBay sale?! A little [...]

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According to the latest news eBay is now allowing ‘guest’ purchases on fixed price items on the eBay marketplace. The ‘Guest’ buyers will have to pay immediately in order to secure the purchase. So what happens with buyers from countries that you don’t ship too? Will the same restrictions apply? So many questions unanswered!
eBay says:
We’re [...]

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Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:
1. Make the average sentence length 15 to 20 words.
2. Use words your customers are likely to understand. Try not to abbreviate or use extensive [...]

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The theory has been around for a few years, but in my Amazon order this month I had a leaflet and card for 3V Vouchers
I implemented a payzone service on my Hairfreax Website a month ago with no takers as yet, but this system of a voucher visa card number taking the onus off the [...]

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Well not really…..
Online Copywriting 101: The Ultimate Cheat Sheet
The genius behind ‘Call to Action‘ have brought together some great articles on how to write good web copy. On the internet, words is all we have to communicate to our customers and search bots alike. A product seller will rely very much on the pictures to [...]

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Developing persona’s of your customers can be a tricky and long process for a small business. Creating persona’s of your typical customer base can help you with the navigation, construction and wording of your site. You need to answer the questions your customer and direct them appropriately has so they will take the action you [...]

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Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

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Larger companies say that around 50% of their website traffic can come from affiliates. These companies usually have the brand strength and budget to take advantage of such systems as Tradedoubler and Commission Junction. But how about if you are a small to medium sized business who wants to take advantage of affiliate traffic? What [...]

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