Archive for November, 2007
eBay Education Specialist
I have decided to become and eBay education specialist, I do miss my ‘eBay meets Business’ training days and would like to train up and be certified by eBay so I can go and convert hordes of budding entrepreneurs to the eBay way. eBay is a great way to start and online business, the marketplace is fast, furious and you soon know if your product is going to sell with minimal investment.
I am currently on ‘Garden leave’ so I have plenty of time to train up before the end of the year.
Was eBay your first?
I am often asked how and when I started shopping on-line and also selling on-line.
I started shopping online in the summer of ’99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.
By the winter I was actively selling on Gothic Auctions and a competitor Goth Auctionslater on in 2001, and set up my own very basic HTML e-commerce website in May 2000, making sales and taking orders via email with promotion on community based sites.
Both of these auction sites were community driven and the gothic community contributed to how the sites were run. eBay has strived to become what these sites had all along.
It was not long before I signed up and brought and sold a few things on eBay.com (before eBay.co.uk was born)
Unfortunately then the eBay boom started and I neglected these free auction sites as the dollar grew weaker with respect to the pound. I plan to relaunch the Hairfreax range back onto these community driven auction sites as I feel they have once again come into their own. They were the first social shopping sites, everyone knew everyone and who was buying what! When your products do reflect a specific culture you should not forget the smaller, community driven exposure you can get. I started out supplying the community with products, but now I provide shops and studios with my creations. They spawned an addiction to e-commerce.
Promoting my old favourites:
Webcopy – Write in PLAIN English
Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:
1. Make the average sentence length 15 to 20 words.
2. Use words your customers are likely to understand. Try not to abbreviate or use extensive jargon.
3. Use only as many words as you need.
4. Prefer the active voice, unless there is a good reason for using the passive.
5. Use the clearest verbs to express your thoughts.
6. Use vertical lists to break up complicated text.
7. Reduce cross-references to the minimum.
8. Avoid sexist usage.
9. Put your points positively when you can.
10. Put accurate punctuation at the heart of your writing.
11. Plan before you write.
12. Organise your content in a way that helps readers to grasp the important information early and to navigate though the document easily.
In the case of terms and conditions, which most on-line sellers draft their own…..
Where there is doubt about the meaning of a term, the interpretation most favourable to the consumer shall prevail.
A new way to use cash online – 3V Visa Prepaid Vouchers
The theory has been around for a few years, but in my Amazon order this month I had a leaflet and card for 3V Vouchers
I implemented a payzone service on my Hairfreax Website a month ago with no takers as yet, but this system of a voucher visa card number taking the onus off the retailers to integrate with any system.
The user registers the card, and then it costs £3.50 to buy a voucher between £20 and £200. These prepaid vouchers can be used like a real visa card. You can not use these on gambling sites but you only need the cash and to be over 16. Great for the Maestro card generation (which I am apart of) where a Visa card means a credit card.
Payzones are everywhere, once I had registered my card I was given a list of 10 locations near my postcode, once of which is 4 minutes walk.
Could this solve a problem with the rising number of insolvent British people and bad credit, who can’t get or don’t want to get a Visa credit card? If you stuck with just your Maestro card and some retailers don’t take it (talking overseas really) will this bridge that gap allowing more people to buy online? If you are worried about credit card fraud, this could be a solution for you as fraudsters could only take what you had left on your card and not max you out to that new £7000 credit limit you forgot to reduce last month!
Wonder if Paypal would accept such vouchers?
You can pay for goods or services on eBay and PayPal by registering your 3V Vouchers on these sites. As every 3V Voucher has a unique 16-digit VISA number, you need to use the “Add Credit Card or Debit Card” screen to attach each new 3V Voucher to your account.
Whenever you register a new VISA number from your 3V Voucher with eBay or PayPal, a small amount (the equivalent of one US dollar) is deducted to verify that the VISA number is valid. Until this amount is refunded automatically to your 3V Voucher (between 7 to 10 days), the available balance on your voucher will be reduced by this amount and therefore not available to spend.
Like other merchants, eBay and PayPal will only accept one VISA number for each transaction so you need to ensure that the cost of anything you buy (including delivery and any other charges) is less than the amount of money on the 3V voucher you have attached to your eBay account.
When a 3V Cardholder uses the 3V Voucher for the purchase of goods or services, the purchase will be subject to the terms and conditions applied by the retailer of such goods and services, and/or by any payment service provider or processor, including, by way of example, any age restriction or additional charges which might apply in respect of such purchase. 3V Cardholders must carefully review the terms and conditions of the retailer, or payment service provider or processor before attempting to make a purchase, including any terms affecting the 3V Cardholders eligibility to do so.
What is the EXPUSE number – Expanded Use Number?
If you ask PayPal to verify your PayPal account, then PayPal will charge a small amount to the 3V Voucher you have registered with them. The narrative for this charge is a 4-digit EXPUSE number which will be displayed in the description field for that transaction in the transaction history for that Voucher.To see the available balance and transaction history for any Voucher, click on ‘View transaction history’ on the left hand side of this page
Can I use 3V Vouchers to register as a seller on eBay?
No, you cannot use 3V Vouchers to register as a seller on eBay.Is there a limit to the number of Vouchers I can add to my PayPal account?
Yes. PayPal limits the number of credit card numbers that can be assigned to any PayPal account to a maximum of 16 over the lifetime of an account. If you have assigned 16 3V Vouchers to your PayPal account, you will have to open a new PayPal account to continue using 3V Vouchers with PayPal.


