This is my journey as an E-commerce Consultant
Archive for January, 2008
MarketplaceAdvisor? Your kidding right?
1575 days
It seems that the overly unnecessary re-branding of Marketworks has now happened. Marketworks is now MarketplaceAdvisor so I am now wondering if MarketplaceAdvisor will follow the same flow as ChannelAdvisor Merchant some time in the future? No functionality has changed as far as I can see, but I am hoping for the imminent release of a bulk upload/assign function for eBay attributes as it is very tiresome in its current state.
Well, it will be something I will be asking at ChannelAdvisor Catalyst in April, in which Mathias and I will be manning the createyourtemplate booth (shameless link to the UK site, as that’s my bit)
I have not written much this month as I have been working with a large construction company (currently part of the Olympics Stadium carnage) on the second stage of their employee review Intranet database driven site. Lots of usability studies (so how DO you get an ageing foreman to use a computer, let alone submit and on-line review after their appraisal?) data analysis, support and communicating with their developers from Spain.
February marks the start of my Open University course, which I am very excited about as I have been doing some hands on development work recently!
Once my life has slowed down again a bit, I shall be back commenting on the e-commerce world in as dry a manner as possible, as well as new theories and probably lots of code snippets from my course!
eBay Detailed Seller Ratings Tool
Channeladvisor have been busy and announced Detailed Seller Rating Watch
DSRWatch will look up any seller’s DSRs in real-time to 2 decimal points.
This tool gives you a clear indication of how you are doing as a seller, and you can get email updates!
eBay as a Marketing tool – Example 2
1593 days
I have been toying with the idea that eBay can drive more traffic and sales to your website more directly than first thought.
Take the recent situation: On a Tuesday 5 core fixed price items and 3 auction items were launched to eBay for 5 days. Within that 5 day period I had 4 orders directly to the website involved.
Great way to start off the new year.
Translating Marketworks
Marketworks is not for the faint hearted or easily confused. Its array of dependant quirks can drive a person mad.
Top Marketworks Tip:
Once you are halfway though setting up your account and inventory go back to settings>accounts> ‘ebay account’ and take a look though those setting again. The choices are far too wide for when you first set up your account, but mid way, once you have fathomed exactly what you want to do go back and suddenly it all makes sense.
Marketworks is a better system than it was 12 months ago but still not a patch off the functionality of Channeladvisor. If the Channeladvisor pricing works for your business then don’t delay, but if it doesn’t….a little time and patience with Marketworks and you can get it to do your bidding.
