This is my journey as an E-commerce Consultant
Archive for April, 2008
eBay Shop Design for Beginners
I am a beginner too, with basic CSS and HTML knowledge sorted I am going to provide you with eBay CSS manipulation nuggets to build up a more custom eBay shop.
Lesson one – Creating a border around your gallery display in your eBay shop.
Taking a look at how the ebay shop gallery display is controlled by looking at the source you an see that you have various CSS elements to play with.
To place a border around your gallery items you will need to manipulate the table gallery class td.gallery.
So, create a css file in notepad like this:
td.gallery
{
border:1px #FF00FF solid;
}
I have chosen hot pink for the hairfreax ebay shop.
Navigate to ‘Manage my shop’ > ‘Shop Design’ > ‘Display settings’ and change your shop header display.
Link to your css file like this:
<link href="http://www.kidsontalks.com/ebay.css" rel="stylesheet" type="text/css" />
and include the additional information in your shop header.
Save the settings then see what has happened!
Lesson two will be changing the background of the gallery view, using CSS.
InterCultural Elements – Get your business to Europe!
1489 days
At channeladvisor catalyst we spoke to many great sponsors with a unique business offering. Now that the Euro is closing in on the Pound, selling to Europe will become a more attractive prospect for eBay sellers. Once you have sorted a deal with your shipipng provider, how do you effectivly communicate with ebayers that don’t speak your language?
In come InterCultural Elements:
Cultural subtleties and the technical nature of products and services demand cultural expertise and industry know-how to communicate accurately. You need quality translation from experts who combine:
* cultural expertise
* industry know-how
* knowledge of online sellingto ensure your online presence is both appealing and technically accurate.
No only will they work to translate your inventory, but advise on how you actually expand into different countries with an understanding of the differences in culture and infrastructure.
These guys also work with ChannelAdvisor, and will take your English language account, and translate it in the your desired language and set it up for you.
This is going to work very well with the Createyourtemplate multi-lingual eBay shop capabilities, as we don’t translate but provide the technology!
Createyourtemplate, Channeladvisor Catalyst and Pimp my Shop
1489 days
Mathias and I under the Createyourtemplate banner moseyed on down to ChannelAdvisor Cataylst at Vinopolis in London.One of the features of Catalyst was a ‘pimp my shop’ session for ChannelAdvisor Stores, taking an existing CA customer with no current design. So let me run through the features of our tender:
Running down the design we start with the logo, branding is very important to a customer. Its something they recognise and trust. A consistent branding is essential so even though this is a design for the ChannelAdvisor Store, this design will also translate to eBay. We pushed the fact that the seller sold socks and underwear in this logo design, making a clear distinction between the main product types.
The top navigation was designed to hone in on the popular categories of products and also provide extra navigation for the customer. This tender design was based on the socks category page to show the kind of detail and functionality you can have with a CYT (Createyourtemplate) design.
The seller was famous for his branded socks and underwear, especially in the children’s cartoon sector. This scrolling character sorter provides a very visual link between the products and the characters. 
We also implemented a further shop by character, in the left hand side navigation. You find that when you are shopping for items you do place some recognition on a brand logo, in this case a cartoon character but you might also know exactly what you are looking for so using this further character search will refine your choice.
Being still a fan of the ‘above the fold’ concept, and customers need to be able to find the main product they are looking for on the page without scrolling. The socks by size and type product sorter is placed above the fold to enable the customer to effectively navigate to their desired product. You might notice also a test location path so the customer knows where they are in the grand scheme of the site. In the main content of the page you will also find sorters for children’s socks:
Teaser sections to promote key products are great for promotion of your best items, as with all CYT designs we like clients to be independent of us when we have finished the designs. The designs can be easily edited to change various sections and text within the design. This would be an example of an ever changing section within the design.
Your basic left hand side navigation is a standard. Our navigation sections are dynamic….
Open University Web Applications Development
1499 days
by Liz
in Web Mastering
I am nearly at the end of the first module, and with assessment scores of 88%, 95% and 100% I am hopeful I get a good grade in my project! Once it is all submitted and marked I shall publish my dealings as I am proud of my line by line code writing. Being a serial code masher, somethings do escape you and I am glad I am learning to code in XHTML and CSS properly. The next module is more about object orientated programming and client side scripting, as well as more advanced (X)HTML and CSS.
I’m loving it!
