Kidson Talks | The E-commerce Chemist

Customs don’t buy facts and figures, they buy benefit. We have said before if you are buying a digital camera, the specifications can be gobbdegoop if you don’t know how they will benefit you.
Don’t fall into the trap of overloading your customers with information give them exactly what they need and how your product can [...]

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Now, this post is a more holistic approach to HOW we learn as individuals, and how that effects what lessons we learn from our previous marketing/sales experiences. In my blog posts I am fond of using the terms ‘learning from XY and Z’ and I am sure marketing pep talks are all about learning from [...]

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Well if the BBC is to be believed then we surely are. The high street is failing! Well? It has been for ages since the nouveau on-line boom, but most major high street retailers now take advantage of the on-line world.
Through the looking glass of a small trader, things seem a little slower, but this [...]

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