Customs don’t buy facts and figures, they buy benefit. We have said before if you are buying a digital camera, the specifications can be gobbdegoop if you don’t know how they will benefit you.
Don’t fall into the trap of overloading your customers with information give them exactly what they need and how your product can benefit.
How to get your benefits across:
-Don’t bury them in text
- Highlight them by placing them in a box
- List the feature, then explain the benefit, don’t take too long about it either
Features on their own are not highly persuasive, but benefits are.
