This is my journey as an E-commerce Consultant
Archive for March, 2009
Frooition eBay Store Upgrade to cost £99 + VAT, so not fifty quid then!
I am quite annoyed with Frooition. After speaking with them I was told around £50, but all of my clients have had the email below:
Dear Frooition Customer,
As you may be aware there are some very important changes coming to eBay Stores.
These changes will affect your store and as of April these changes
will be mandatory across eBay.
See eBay’s New Stores Experience FAQ.These changes will mean that your eBay Store Design will need to be
upgraded so that it will continue to work in April.We are scheduling upgrades now that will ensure that the New Store
layout will continue working after April, this also includes many new
features such as:New Flash Custom Box Editor
New Central Animated Product Viewer
New Custom Page CreatorAs you can imagine we have a lot of customers (over 1600) that will
want to update their store design platform before the New Store
Experience becomes compulsory.To ensure that your store is upgraded before the eBay change you must act now.
To be guaranteed an upgrade before April, we must have received your
upgrade order before the 16th of March 09.If you order before the 16th of March your store upgrade will cost
£99+VAT/ $149 and will be completed before the eBay switch over.After the 16th of March this will cost considerably more *(edited to add: A threat? How much more? And why? The work will be exactly the same after the deadline?) and may not be completed in time for the switch over.
Frooicide in email form.
I have yet to see the new Frooition stores work on other eBay sites apart from UK and US. Ones I have seen on ebay.au and ebay.fr have not displayed correctly.
I dread to think what the cost would be if eBay tighten the javascript policy and my clients need a *new* upgrade for this.
Read what you will into this email, but I read ‘the robots are coming, we need to bleed them dry and run, run for the hills!’
On a lighter note : http://stores.shop.ebay.it/TM-bazar who used my CSS guides has upgraded and working with the new stores experience. An update to the methods will be done shortly, and I promise 100% eBay compliance this time!
Edited to add: Just paid Froo £57.70 (£50+VAT) for one of my clients upgrades, they have honoured the previous quote.
If you want to remove your Frooition design please see the post: How To Uninstall a Custom eBay Store
Persuasive Hyperlinking in your User Experience
1174 days
Hyperlinks are the unsung hero of persuasion selling. Hyperlinks, retain the momentum of a buying decision by answering your customer questions. In designing the content and look for any site you always consider your audience, and especially what questions they will need answering before they make a purchase from your site. When used appropriately, they can also be a useful SEO tool.
A good example of contextual linking:
Hairfreax extensions for Cybergoth Hair extensions.
Cybergoth Hair is a key phrase for Hairfreax SEO.
Another random example is:
Luxury brands are gasping for air. Automotive doesn’t seem to know where its next metaphorical meal is from. And the fabled Year of Mobile has not yet dawned. Yet despite it all, Jaguar and Land Rover have together committed $1.6 million to US mobile advertising.
(The link has been disabled)
CreatemyStore – Your public awaits
They really do:
http://kidsontalks.com/2008/06/29/ebay-design-the-copycats-rise-and-how-to-decide/
This post is open for fresh comments. I am getting emails asking for your contact details, post your contact number here and face the music.
http://www.createmystore.co.uk (so you analytics software will tell you of the new link…)
