OK, so it is asked a lot so here we go:
Preamble
Liz Glossary:
Keyword = one or two words to define an item e.g mobile phone, cricket bat, golf, socks, Addidas etc
Keyword phrase = Puma cricket bat, kids Dunlop golf clubs etc
Category Set Up:
1. Define yourself 4 main keywords per category (search for the best ones here https://adwords.google.com/select/KeywordToolExternal) and this include sub categories too.
2. Build and use the keywords in your category names, you don’t have to use all 4 as it probably won’t make sense.
3. Place your four keywords in your category meta keywords information in stores>manage categories a place your should know well by now!
General Store Set Up
Pick 20 keyword phrases that encompass your whole store, you have used keywords (single words/phrases like cricket bat, cricket gloves) in your categories, so now its time to use key phrases. We pick small number of keywords as SEO?marketing is a fluid beast and you might need to change and flex your keywords if they are not working. Place these in your main store meta keywords and also for your additional pages.
Store Item Titles
Still think a bit eBay when it comes to keywords as your item titles make up part of the URL for each item in store. Also make sure you have implemented your own URL for the store, it is much nicer!
Use Third Party Google Tools
Set up Google base as a standard and also Google Analytics and tracking to see if your keyword choices are being used and if you are missing anything.
If you have these elements as basics then your store should be indexed and attract appropriate customers (remember your customers in your keyword choices, they are not experts in the products like you are…what do they call things? Listen to them in emails and on the phone to how they explain the product and the language they use)
