Selling in Europe has always been one of my clients biggest assets, but recently international visibility has declined. So what to do? Well using Channeladvisor you can request up to 3 posting accounts at least on a standard contract and have these in different currencies and localised for different eBay sites.
So we set up UKSportswarehouse Germany….
There are companies out there to help you with this like ICE but I wanted to prove the model first.
Things to note about listing in a country that you do not speak the language:
- Google Translator/BableFish makes you speak like a robot.
- eBay categories are gobbledegook, do your research first in case you list in the totally wrong category.
- You will get questions in said language that translation tools will not be able to cope with.
- Your not really funny in the language you CAN speak. Avoid comedy or satire.
- Keep the language to specifications, don’t try to use fancy sales speak.
- Make your pictures cover what your description lacks.
- Mention that you do not speak the language in hope that your buyers will not think your illiterate.
Don’t go guns blazing in a language you can’t speak, communication is everything but once you have explored the marketplace and found it to have potential, get in the experts. It WILL be worth it.
I will report on the success of this trial in the MotorSport category for UKSportswarehouse. Both the UK and DE listings show in the shop.
Ooh, check the snazzy new shop design by CYT.
