OK, so I have decided to add a few shops to my twitter feeds and become a fan on facebook too. Mostly to monitor their tactics, do I like them? Do they tweet too much?
This is a blog post of what I hate:
- 7 tweets all in one go instead of nice regular ‘daily updates’ I only end up reading one of them anyway so it is best to deliver my content in chunks so you are always on my mind.
- Same goes for facebook, especially with the new format. I want to know about deals and things, but I don’t want it to get in the way of my social networking.
- Too many links – specially for an iphone user like myself – fat fingers make it hard to distinguish between links! One link per tweet/update please!
- Full links and not compressed links please, this should be essential – tinyurl exists for a reason!
For me facebook and twitter is very iphone based but I imagine this is the same for most smart phone users. I like to add shops and companies for updates, but when I get flooded I tend to switch off completely.
If I see one tweet or update per day the company stays in my conciousness and I think I of them when I carry out related tasks (mostly shopping….)
So keep your company/brand in your customers conciousness, but be gentle – don’t overwhelm or you will have a switch off effect.
