I wanted to say that I’ve spoken to eBay staff about some of eBay’s biggest and best-known sellers, and those staff agreed with me that those sellers make sales IN SPITE OF their templates and listing design, not because of them. Yet, sellers think they just have to copy what that seller is using for listing design, not understanding that there are elements there that mostly don’t work. The big guy is probably making sales because of feedback, pricing, and selection. The template could hurt him, but people are buying anyway.

Take the feedback, pricing, and selection away, and drop the same template in for someone else, and the problems and distracting elements are still there! We should NOT be copying other sellers’ templates, designs, or layouts when in many cases, these are hurting the natural process of how shoppers move around a page.

Deb – http://www.aswas.com

*comments open on this thread now too!