Kidson Talks | The E-commerce Chemist

Mathias and I under the Createyourtemplate banner moseyed on down to ChannelAdvisor Cataylst at Vinopolis in London.One of the features of Catalyst was a ‘pimp my shop’ session for ChannelAdvisor Stores, taking an existing CA customer with no current design. So let me run through the features of our tender:
Running down the design we [...]

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I have been moving my items around my Hairfreax store a little, trying to improve the usability from a store started when I knew basically NOTHING about usability and the perception of the user.
I started the Hairfreax USA, store on a .net domain a year ago, to again experiment with inclusion on different country specific [...]

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Finally got round to doing this and got 100%.
so….

Some of the questions are ambiguous, but I found that with the eBay consultant exams too. I don’t think I can be bothered to take the eBay consultant exam again as it was all about eBay.com the first time round, and not my home grown ebay.co.uk. You [...]

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It seems that the overly unnecessary re-branding of Marketworks has now happened. Marketworks is now MarketplaceAdvisor so I am now wondering if MarketplaceAdvisor will follow the same flow as ChannelAdvisor Merchant some time in the future? No functionality has changed as far as I can see, but I am hoping for the imminent release of [...]

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The point of my purchase is lost on me. I buy a skype phone from 3 only to have it not willing to log onto skype.
Apart from its inability to provide the function it was created for, its a great little phone. Shame it is useless!

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Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]

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Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

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Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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