Fun with Shopify – the easiest e-commerce system in the WORLD

Well, I think it is! I had my first taste through the Hyundai Motorsport Shop but recently a client asked me for a quick set up using a template from the app store to re-launch his wholesale business. He wasn’t looking for a big spend to start but REALLY didn’t have the time to set everything up himself.

Wholesale (due to VAT) is a little trickier through Shopify but we got it down and launched this site http://uksportswarehouse.net/ and also sync’d with facebook (free app I might add) to add in some social shopping aspects.

Let me know if you want a quote for Shopify!

Shopify Shopping Cart Software – Start your FREE trial today!

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Disneyland Paris – And what your business can learn from their mistakes!

Disneyland is the happiest place on earth, or so it should be. I went for a 4 day trip to Disneyland Paris just before Christmas with a friend of mine who frequents the Florida Disney park every 2 years (ish).

Disneyland Paris has EVERYTHING it needs to become a great park. The rides are great, the park layout is good and well maintained as well as the detail is very much there. The park was DESIGNED to be fabulous, however the execution is lacking. Oh so lacking.

These are the main problems the park as a whole has that relate to the customer experience which I might add is EVERYTHING to a Disney park. You are supposed to be totally lost in the fantasy, it’s what you pay for. It’s what the kids want.

1. It’s not happy.

In fact, hardly any of the staff are happy and playing their role as ‘cast members’ at Disney. Most of the staff were reluctantly helpful or just plain rude. A few also complained and moaned in front of customers. We found TWO employees bar the staff dressed as ‘Characters’ who had any Disney spirit. Both loved the Florida parks and had bought back some of that sunshine in the way they worked.

2. It’s a French park for French people.

It used to be called ‘Euro Disney’ but maybe the name was changed as there is nothing European about it. It is a French park with a splattering of English and sometimes a weird mix of French and English as though at some point they tried then gave up. The car show was the best translated of all, but lets look at the example of the haunted house.

The haunted house story is supposed to be scary. However it is in French and only french – this means I had NO IDEA what was going on, neither did any other language speakers. This means despite the marvelous decor, the ride was lost on me. I can’t speak French.

It is a slow ride, so translation could be provided to make is scary for English, German, Italian & Spanish visitors as LEAST.

Quite a few workers spoke broken English – which is fine for me, but a family from Bahrain were VERY confused as they couldn’t find anyone to speak English and tell them what was going on. In fact my friend and I had to do a bit of that work for them on the Aerosmith ride (which is fabulous).

3. We couldn’t eat.

The food was horrendous in the parks. We tried to escape the pizza and burgers but it seems we should have just kept to the Disney Village where food was concerned. They kept trying to push you to expensive buffets, so we tried one to our dismay. All notion of hospitality was thrown out of the window and the food was horrid and a little stale at the end of the day.

The BBQ we had in Frontier-land was OK.  The hotel breakfast was bad pastries and bread. Bit of ham too if you were lucky.

4. Visible construction.

Parks need maintenance, but in Disney Florida it is done AFTER hours in the parks and any ‘scaffolding or workings’ are hidden by a themed facade as not to break the experience. We could totally see what was broken or being restored in Paris.

Disneyland Paris is rumoured not to be doing that well. I can see why!

So how can this relate to your online business?

Well, buying is a shopping EXPERIENCE. Just like Disney it is all about the experience. Think of giving your customer what they want by offering choice, be HAPPY when they contact you & don’t alienate foreign language speakers. The world is a big place, they are ALL your customers.

Happy New Year!

 

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E-commerce Tarot – What can marketplace sellers expect in 2015?

The third in the series of What is in store for marketplace sellers in 2015!

So the question today is:

‘What can sellers expect in 2015?’

My gut feeling is 2015 will be bigger than ever, but the policies tighter for marketplace sellers and the cost of doing business that little bit higher!

I have been a part of the e-commerce landscape for 14 years, and it just keeps growing. I don’t think it will stop. But what I DO think is ‘other people & organisations’ will try to take a bigger slice of sellers money.

The UK/EU government/s will start 2015 as it means to go on, by making sure you can’t sell electronic goods with out paying VAT on every penny by lowering the threshold to well….zero. If this is successful the cynic in me can see it rolled out to all ‘online purchases’ – the EU is broke….it wants our money. It wants it NOW.

eBay will also need more money, so sellers will see fee’s rise in 2015 to cover the losses caused by bad management and infrastructure at eBay.

But lets see if the cards are just as pessimistic about the drain on sellers finances!

Back to the Druid Craft Deck bought on eBay:

 

The Issue – Four of Cups *Reversed

It seems sellers need to be wary of staying in a relationship that should end in 2015, however there will be new opportunities for sellers to take hold of. The fear of security is there though. With the recent hacking of eBay, a lot of sellers are concerned moving forward.

Action to Avoid – The Lady *Reversed

Sellers need to avoid the blockages that prevent success. This might well pertain to VAT issues, ending that relationship that is holding you back or making that decision to unlock your potential.

Action to Take – Queen of Pentacles *Reversed

Obsessive materialism! This is what we like to hear. LOTS of people buying YOUR items. Get ready for the rush!

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In 2015 sellers need to shed their dead weight. Anything that is costing you too much, not making you money/saving time you need to ditch. There is massive opportunity ahead in 2015, the year of obsessive materialism commences. We have already seen the signs in the sales this Christmas.

So what to expect? BIG THINGS & BIG MONEY! You just have to take those opportunities, make sure of your return on investment STOP wasting money. Check who you are working with, consultants, experts, third party providers, financial services…are THEY making you money or solving your problems? Has the relationship broken down but you are too ‘busy’ to end it? STOP BEING A NINNY.

*Please remember this is just for fun, insight and a way to get myself blogging again after a poor show this year. Tweet your questions to @Kidsontalks – It’s free!

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Things change in e-commerce, and thus we change with it!

I am all about change! Back in 2013 I struck out as a freelance consultant and reduced my involvement with createyourtemplate. After 7 years working with CYT in the design space I am now moving on completely.

The eBay design landscape has dramatically changed in the last 18 months, business needs have changed and I have been working on some great projects.

So what have I been doing?

I became an official partner with Channeladvisor earlier this year and have helped some of their customers get to grips with the software as well as grow their business internationally.

I have been helping more traditional wholesale & retail businesses move into online retail, using marketplaces and integrated technology.

I have been helping online business expand into new markets & open new sales channels. Some of the figures have been amazing, I have seen growth from 50% – 300% on the previous year.

I have been supporting and training clients on the tech they need to grow & streamline their businesses.

I have been working and developing with Magento & M2ePro – and want to start delving into API work.

And most of all I have been having a great time watching clients grow and succeed.

Want me to help you? Let me know!

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MagentoGo has only 8 months left! AGGGH!

Oh yes, eBay have announced they are removing pro-stores & MagentoGo in Feb 2015. This is a major headache for so many businesses!

But no fear, help is here!

People that can help you migrate to Magento CE:

1. Me

Yes, I can set up your OWN Magento system plus plugins like M2ePro for marketplace integration. I can also look into moving your MagentoGo design too.

http://kidsontalks.com/kidsonworks/magento-m2epro-your-own-multichannel-system/

2. Understandinge

Understandinge.com gives you the tools to do it yourself if you are so inclined to try.

3. Bigcommerce

Bigcommerce is eBay’s chosen partner for transferring your existing STORE to Bigcommerce. Bear in mind there is no marketplace integration unless you are something like Channeladvisor.

Give me a shout if you need help!

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What the FRICK is a multichannel system?

This is the birth of a new series explaining what the hell a multichannel system is, why you need it and why “I want a website, I sell on eBay & Amazon and want to smush everything together” opens up a can of whoop-ass on your world.

 

Here is how our story starts:

In the beginning….you sold on eBay, then you thought Amazon would be cool too. Now you want a website.

So before I design you the best website in the world we need some do organisation and planning to future proof this set up for obvious world domination.

 

Multiflannel what?

Multi-CHANNEL systems are consolidated inventory and sales order processing systems that link to marketplaces such as eBay & Amazon. The really cool ones can link to an ecommerce website system as well as cope with international localisation and multiple languages. Hence the world domination.

Again please?

Lets break it down to what you need:

1. One inventory system to control stock quantities across your website, eBay & Amazon.

2. One sales order processing system so you do ONE invoice run to cover sales from eBay, Amazon & your website.

3. One time creation of your product and launch it to eBay, Amazon & your website.

4. Ability to update stuff in bulk like pricing, details & inventory.

5. Do it all in French, German & Chinese and multiple currencies.

It is really hard to get your head around how a multichannel online business is set up unless you do it every day like I do.

 

In this series I will try to break it down so you have the basic tools to decide how your multichannel set up is going to look and how you achieve this.

 

Part 1 - To host or not to host, choosing between owning your system & subscribing

Part 2 – Standalone multichannel systems & what they do

Part 3 –  A multichannel system essentials shopping list

Part 4 – Choosing your webstore

Part 5 – Complete end to end solutions

Part 6 – Integration into a live business

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