Kidson Talks | The E-commerce Chemist

I have been moving my items around my Hairfreax store a little, trying to improve the usability from a store started when I knew basically NOTHING about usability and the perception of the user.
I started the Hairfreax USA, store on a .net domain a year ago, to again experiment with inclusion on different country specific [...]

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The gap in skills for e-business categories such as e-marketing and e-commerce threatens to hinder the growth of the on-line trading sector. Addressing such a gap in skills has become a government concern (or electoral spin, who can tell the difference these days) for a while now. The government wants to win the global skills [...]

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It seems that the overly unnecessary re-branding of Marketworks has now happened. Marketworks is now MarketplaceAdvisor so I am now wondering if MarketplaceAdvisor will follow the same flow as ChannelAdvisor Merchant some time in the future? No functionality has changed as far as I can see, but I am hoping for the imminent release of [...]

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Tank Stikman - Channel Mastermind
http://www.channeladvisor.com/tank/
Channeladvisor has their own retailers superhero….uTube Marketing here they come…

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Professional eBay design is an investment, and should not be taken up on this level by smaller sellers. Don’t make the mistake of investing in eBay design before your eBay business is even off the ground. You don’t need professional ebay design to start up an ebay business.
The listing design (ebay item template) is very [...]

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I have taken on a freelance eBay Managment, a mid range client who was with another management company and used ChannelAdvisor. Channeladvisor is not suitable for this client as they are not big enough, once they hit £30K the ChannelAdvisor fee makes sense.
So they still have 300 items, and with the $29.95 a month cost [...]

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Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]

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I am often asked how and when I started shopping on-line and also selling on-line.
I started shopping online in the summer of ‘99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.
By the winter I was actively selling on [...]

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Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:
1. Make the average sentence length 15 to 20 words.
2. Use words your customers are likely to understand. Try not to abbreviate or use extensive [...]

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