When a Website Redesign isn’t Quite Good Enough…

It’s no secret I love nails. I am a qualified nail tech and nail brand websites are the most shocking sites known to man…or beast..

So I was super excited when I saw that Louella Belle had a redesign!

However…some thoughts:

UX Fail Category:

Mega menu runs off the screen so I need to scroll down on my 15.5″ laptop screen to see the bottom. It could be a nightmare for smaller laptops which are above the responsive breakpoints.

My Laptop:


Just before the breakpoint into the responsive design:


All the things in the category are the same:

I went to check out their training courses and it seems the creative team didn’t think on if the title of the item went OVER the set limit. Here are two sets of identical courses and two different prices:


Best to put what the distinguishing difference is first!

Lets forget those roll overs on actions:

It seems the design team didn’t bother with button or side category roll overs…hell they seem to HATE roll over dynamics. Is this a new wave of anti UX? I mean don’t go crazy but BUTTONS! Its super easy too and as a coder I feel it is LAZY.

Major call to action blah

“Yeah like…if you wanna you can hit buy now, but adding to wishlist is just as important as spending money and you might miss our action buttons all together…”

Is what these set of buttons are telling me….


Buying is your MAJOR function, why would you make it so weak? Why would you make the wishlist *JUST* as important. It is a secondary button…you want us to part with money now and lots of it!

My eyes are drawn to the share buttons as they pop out…sharing is good! Buying is better.

These are just cliff notes on the major points that dashed my hopes of a good ecommerce website design in the nail industry. Granted this is a really good start but no banana yet. My UX mentor always says she can spot a website designed by an ARTIST or a UX TEAM. This is fitting into the artist category.

I think this re-design is a MASSIVE improvement and adheres to the standard structure of an eCommerce site but the beauty is in the detail and user flow. It took me only minutes to be confused. Not good :/

Think of these points when you have your site re-designed!

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Guy Martin Shopify Store Proper Alive & Kicking!

guymartinproper-myshopify-comIt was my pleasure to work with Spellman Productions recently on the Official Guy Martin Merchandise Store

Make sure you get all your exclusive Guy related items here and drop me a line if you want a super cool responsive Shopify store designed and set up.

You can drop me a line at 01384 414770 or

and also take a look at my dedicated portfolio site with many more project examples:


*currently in development.

Another motor sport related Shopify go-live coming soon!

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Going to Meet Ups – Beware of Bad Advice on Ecommerce

This year I have been going to a lot of meet ups and conferences. At these things there is good advice, great advice but also terrible advice.

People that give you bad advice are not necessarily bad people. Mostly they are ill informed or don’t have enough experience. A lot of people in eCommerce learn what is good advice by making mistakes. This is a natural process and if you do it with YOUR OWN business operation, you are only hurting yourself.

What I fear is good people giving bad advice to OTHER companies. I see a lot of this.

Here is a recent example of bad advice given at a meet up:

You can use the email addresses from eBay/Paypal to re-market to your customers.

Lets check the paypal user agreement first under Restricted Activities:

You must NOT:

u.Disclose or distribute another User’s Information to a third party, or use the Information for marketing purposes unless you receive the User’s express consent to do so;

Using guidance from The ICO:

There is no restriction on sending solicited marketing – that is, marketing material that the person has specifically requested.

A customer submits an online form requesting a double glazing quote. Sending this quote to the customer is solicited marketing, but any further contact would be unsolicited.

If the marketing has not been specifically requested, it will be unsolicited.

When he requested the quote, the customer also ticked a box opting in to receiving information about future home improvement offers. A few months later, the company sends an email with details of a new promotion. This is unsolicited marketing, because the customer did not contact the company to specifically request information about current offers.

Want more advice on building up you email lists & email marketing? Check these links:

The benefits of building genuine opt in email lists

Common Rookie Mistakes

As a final warning on the matter, this is what a good friend did when HE got unsolicited email:

How I won £35 from a junk mail company

What else can happen if you are found in breach of these laws?

1. A fine of up to £5000
2. Civil liability to anyone who suffers damage as a result of the breach
3. Your Internet Service Provider can pull the plug
4. Your website hosting company can refuses service
5. Black listed and blocked by major internet companies inc search engines (yes, this means the mighty Googly will hate on you)

It is not worth it, build up your email list the real way!

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Amazon Fulfillment Warehouse & Profit Sourcery Test

On the way to my Amazon fulfillment centre tour I picked up my Nike Swoosh Wristbands from the previous post Profit Sourcery – Make better purchasing decisions for Amazon.

A little fiddling with the pricing and verifying information to sell on Amazon I have now listed these:

Nike Swoosh Wristband – ONESIZE, University Blue/White

Now, I decided to use an EXISTING listing and not edit any of the details at all, even if they were missing. I am not listing as a consultant, I am listing as a normal person just starting out on Amazon. You normally start using catalogue data (for better or for worse….)


I did start this out at £13 but it seems that under my ‘individual’ selling account I can’t do free shipping so the price is £9.24 plus £4.48 shipping.

So lets calculate….

Price: £13.72
Amazon Fee: £3.37
Real Shipping Cost: £0.95
Packaging: £0.10 (well free because I already have packaging)
Item Cost: £3.99
Profit: £5.31

Gross Margin of 38.70% & Mark Up of 63.14% IF it sells of course. That is always the waiting game. Hmm…plenty of margin here so I am going to drop it a penny!!

On the flip side had a great time at the Amazon FC BHX, such a big and CLEAN warehouse. The tech is fab too! Next available dates are March 2016 for the tour so book now, it’s so popular!!

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Profit Sourcery – Make better purchasing decisions for Amazon

Last year I consulted on this product and was really excited not just for the intended purpose, but for the potential for research.

Want to trade on Amazon but not sure what to sell? We find the exact products you could sell at a 30 to 75%+ markup.profitsourcery.com

On logging into the system it is straight to business. Need to know things? Check our knowledge base, want to get down to it? Let find those products! It gives you two clear paths to follow.

I went straight to business, and because I love cosmetics I went straight to the beauty category. I know in my heart if I bought this item and it didn’t sell…well…I would just use it!


Checking the product on Amazon showed me the item at the price indicated by the system but alas..someone beat me to it…


This item was also for sale at a price I could not complete at.

Right, lets check another one! I am big into the Sports & Outdoor category so I went for that one next:


Oooh…looking more like a potential here..and what luck…the price had been slashed on the retailers site AND they have free pick up at a local store. Was it too good to be true? Was this item my perfect test case?



I found the system really easy to move around, and even if my first choice didn’t make the grade my second did. I chose by preference not profit. I know the beauty & sports sectors…I am comfortable with these.

So the challenge is on, I will pick this item up later and try to sell it via my personal Amazon account. Just straight to the ‘got one to sell’ link on this listing.


Follow Up: Amazon Fulfillment Warehouse & Profit Sourcery Test

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Bespoke Channeladvisor Launch Services

I have been working with & creating successful businesses with the Channeladvisor Multichannel System for over 10 years. I now provide specific launch & support packages for Channeladvisor clients all over the globe.

It can be hard to integrate your business with a new system, but you can now take advantage of my expertise as a independent and experienced consultant.

Launch Packages
Tesco Marketplace Launch
Web Stores Launch (Shopify/BigCommerce)
Shopify/BigCommerce Design
Channeladvisor Digital Marketing
Channeladvisor International Expansion (English Speaking Marketplaces)

I also offer adhoc consultancy on the Channeladvisor system for £300 per day plus expenses. Let me help you succeed!

Drop me a line to discuss your business needs.

Phone: 07435 972407/01384 414770

Email: work@kidsontalks.com

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