Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

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Entries Tagged as 'Internet Marketing'

eBay as a Marketing tool - Example 2

January 7th, 2008 · 1 Comment

I have been toying with the idea that eBay can drive more traffic and sales to your website more directly than first thought.
Take the recent situation: On a Tuesday 5 core fixed price items and 3 auction items were launched to eBay for 5 days. Within that 5 day period I had 4 orders directly [...]

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Tags: Internet Marketing · eBay

Cyber Monday - The Start of the Festive Online Shopping and December Marketing

December 5th, 2007 · No Comments

Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Tags: Consultancy · E-Business · Internet Marketing

Worried about web copy? Then CHEAT!

November 5th, 2007 · No Comments

Well not really…..
Online Copywriting 101: The Ultimate Cheat Sheet
The genius behind ‘Call to Action‘ have brought together some great articles on how to write good web copy. On the internet, words is all we have to communicate to our customers and search bots alike. A product seller will rely very much on the pictures to [...]

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Tags: Internet Marketing

Creating Customer Persona’s - Don’t make me think!

November 2nd, 2007 · No Comments

Developing persona’s of your customers can be a tricky and long process for a small business. Creating persona’s of your typical customer base can help you with the navigation, construction and wording of your site. You need to answer the questions your customer and direct them appropriately has so they will take the action you [...]

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Tags: E-Business · Internet Marketing · eBay

Christmas Marketing - What to do in November.

November 1st, 2007 · 2 Comments

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

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Tags: Consultancy · Internet Marketing · Shopping Comparison · Social Shopping

To affiliate or not to affiliate? That is the Question….

November 1st, 2007 · No Comments

Larger companies say that around 50% of their website traffic can come from affiliates. These companies usually have the brand strength and budget to take advantage of such systems as Tradedoubler and Commission Junction. But how about if you are a small to medium sized business who wants to take advantage of affiliate traffic? What [...]

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Tags: Internet Marketing

Essential Reading for Webmasters - Call to Action

October 30th, 2007 · No Comments

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

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Tags: Consultancy · E-Business · Internet Marketing · Search Engine Optimisation · Web Mastering

Google PageRank - The Webmasters Fetish…

October 29th, 2007 · No Comments

That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]

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Tags: Internet Marketing · Search Engine Optimisation · Web Mastering

Setting up your OWN affiliate programs

October 23rd, 2007 · No Comments

Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk [...]

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Tags: Internet Marketing · Web Mastering

ChannelAdvisor release a festive success whitepaper

October 22nd, 2007 · No Comments

ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search.
Read their new PDF for the holiday season!
I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. I will [...]

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Tags: Internet Marketing