Kidson Talks | The E-commerce Chemist

I have been toying with the idea that eBay can drive more traffic and sales to your website more directly than first thought.
Take the recent situation: On a Tuesday 5 core fixed price items and 3 auction items were launched to eBay for 5 days. Within that 5 day period I had 4 orders directly [...]

[Read more →]

Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

[Read more →]

Well not really…..
Online Copywriting 101: The Ultimate Cheat Sheet
The genius behind ‘Call to Action‘ have brought together some great articles on how to write good web copy. On the internet, words is all we have to communicate to our customers and search bots alike. A product seller will rely very much on the pictures to [...]

[Read more →]

Developing persona’s of your customers can be a tricky and long process for a small business. Creating persona’s of your typical customer base can help you with the navigation, construction and wording of your site. You need to answer the questions your customer and direct them appropriately has so they will take the action you [...]

[Read more →]

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

[Read more →]

Larger companies say that around 50% of their website traffic can come from affiliates. These companies usually have the brand strength and budget to take advantage of such systems as Tradedoubler and Commission Junction. But how about if you are a small to medium sized business who wants to take advantage of affiliate traffic? What [...]

[Read more →]

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

[Read more →]

That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]

[Read more →]

Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk [...]

[Read more →]

ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search.
Read their new PDF for the holiday season!
I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. I will [...]

[Read more →]