Kidson Talks | The E-commerce Chemist

Thinking of driving traffic and getting into affiliates? Companies such as Tradedoubler can be a little expensive for the smaller business, so I have been investing time in this affiliate management software by JROX
This is a nifty script for you to manage your own affiliate program. I have started ‘Toxic Girl Alternative Affiliates‘ on toxicgirl.co.uk [...]

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ChannelAdvisor is fast becoming a complete solution for your e-commerce dealings encompassing marketplaces, e-commerce stores and now search.
Read their new PDF for the holiday season!
I will be following up my post on Festive Marketing with a list of the kind of things to do in November when your campaign is getting under way. I will [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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eBay doesn’t have to be your sole or primary trading source, even though some website and companies will try to make you think so.
I decided to compliment a PPC marketing campaign with an eBay campaign. This combination worked very well and for a low volume website, I had increased my orders 150%.  eBay is  a [...]

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Its all over the blogosphere, the news, the internet is rife with the release of ‘In Rainbows‘
You can choose your own price for the 160 kilobits per second mp3 of the album putting their fans in total control. The quiet announcement on their website was spread though word of internet, so much so that there [...]

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‘We envision to enthusiastically facilitate error-free paradigms while continuing to authoritatively revolutionize economically sound opportunities to meet our customer’s needs’
This snippet of text was generated by the Mission Statement Generator from the Dilbert comic strip website, but this kind of web copy rings  close to the truth for some organisations.
When you are writing content in [...]

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Customers are being more socially responsible with their buying and value companies that have the same thinking. Customers can be selective with their choice of e-commerce offerings as the internet fosters a socially responsible consumer base.
Non Ethical practises include selling non medical miracle cures like weight loss pills and hair loss creams that have no [...]

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‘Multi- channel’ has become a bit of a ‘Web 2.0 buzz word, but it has become one of the most expansive sectors in e-commerce. ‘Multi Channel’ (we shall call it MC 2.0 for comedic slogan purposes only) can involve a retail organisation having several touch points for interactions with customers and also several competitive routes [...]

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Right, its getting close so what do you need to do? You haven’t started yet? Thought so. So lets get cracking and here’s a few things to get on with or you can use it as a basic guide. It’s generic as every business is different and every product type moves differently. This post leans [...]

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Most retailers depend heavily on Christmas sales. So how can you do better this year than last?
- Set up a separate advertising campaign and make sure your merchandise fits
- Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer so make [...]

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