Kidson Talks | The E-commerce Chemist

Now, this post is a more holistic approach to HOW we learn as individuals, and how that effects what lessons we learn from our previous marketing/sales experiences. In my blog posts I am fond of using the terms ‘learning from XY and Z’ and I am sure marketing pep talks are all about learning from [...]

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Well if the BBC is to be believed then we surely are. The high street is failing! Well? It has been for ages since the nouveau on-line boom, but most major high street retailers now take advantage of the on-line world. Through the looking glass of a small trader, things seem a little slower, but [...]

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I have been toying with the idea that eBay can drive more traffic and sales to your website more directly than first thought. Take the recent situation: On a Tuesday 5 core fixed price items and 3 auction items were launched to eBay for 5 days. Within that 5 day period I had 4 orders [...]

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Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Well not really….. Online Copywriting 101: The Ultimate Cheat Sheet The genius behind ‘Call to Action‘ have brought together some great articles on how to write good web copy. On the internet, words is all we have to communicate to our customers and search bots alike. A product seller will rely very much on the [...]

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