Kidson Talks | The E-commerce Chemist

Hyperlinks are the unsung hero of persuasion selling. Hyperlinks, retain the momentum of a buying decision by answering your customer questions. In designing the content and look for any site you always consider your audience, and especially what questions they will need answering before they make a purchase from your site. When used appropriately, they [...]

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Well, working for a large wholesaler and retailer I am constantly amazed by this world and how it is managed on trust, forum opinions and dubious wholesale lists. This forum is a hub for wholesalers and information and full of regulars ready to pounce on new buyers/traders who join. There is a lot of good [...]

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Now, this post is a more holistic approach to HOW we learn as individuals, and how that effects what lessons we learn from our previous marketing/sales experiences. In my blog posts I am fond of using the terms ‘learning from XY and Z’ and I am sure marketing pep talks are all about learning from [...]

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Well if the BBC is to be believed then we surely are. The high street is failing! Well? It has been for ages since the nouveau on-line boom, but most major high street retailers now take advantage of the on-line world. Through the looking glass of a small trader, things seem a little slower, but [...]

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I have been toying with the idea that eBay can drive more traffic and sales to your website more directly than first thought. Take the recent situation: On a Tuesday 5 core fixed price items and 3 auction items were launched to eBay for 5 days. Within that 5 day period I had 4 orders [...]

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