New eBay Design Series for 2013!

Way back when in 2007 I detailed about advanced eBay design, some eBay design firms that are still in operation today tell me that’s how they started…from my guides. Did I create a monster? Well, I am going to do it again.

I am setting up my own retail operation for launch in the summer and I will detail MY eBay design process. It will be quite simple as technology has moved on SO much that I will only be creating a simple eBay template and store header. Plus my store won’t have THAT many lines, just big on variations so the cross sells can be hardcoded searches and for starters a category navigation WON’T be needed. It will also be mobile friendly and responsive. I am having fun with responsive web designs so I will translate this to a simple eBay listing template and ‘stack’ for mobile screens.

I am not a designer, I work WITH designers and eBay design companies that are FANTASTIC at what they do. This design/coding series will be aimed at those on their first steps with eBay design and eBay as a business BEFORE investment in professional design is sensible.

This is a DIY series, I offer no support. If you want to invest in professional eBay design you can contact me and we can have a proper discussion.

Watch this space!

Be Sociable, Share!

When NOT to use immediate payment on eBay…

I have seen the rise of immediate payment while shopping on eBay. Where is it good for stopping non-paying buyers it can also lose you the sale. Here is an example situation where immediate payment kills the sale.

I have a new obsession…HOME GEL NAILS. I now cut my own hair and do my own nails. I bought a kit from Sensationail who sell in Boots however on their OWN site the starter kit was £20 cheaper AND on their facebook page they had a discount code.

VERY happy…

However, eBay is a great feeder of obsessions so I wanted to find other brands and colours that worked with my LED lamp. I find a brand that my sister has her nails done with professionally and it is only £3.50 with free shipping! WOW!

Feedback – check

Description/Item fit for purpose – check (even though on the cheapest listing you had to do a bit more research on the colours that I would have liked using the eBay app)

Select colour and buy….IMMEDIATE PAYMENT? But I want 3 colours? You are going to make me go through the checkout on my mobile 3 times, you will send 3 packages (what a waste of packing materials) and potentially the postman has to visit or leave a card 3 times.

Uggh…next seller….

Hmm…£3.90…O.K, not bad…IMMEDIATE PAYMENT….

Next seller…£4.20….finally NOT immediate payment (quickly buys three colours which are much better depicted so I can be sure of the colour/name accuracy) then remembers you can’t combine on the mobile app (bad eBay) so checked out this morning at ‘work’ and added 3 more colours….

Consider your buyers, are you about to put an item on immediate payment that you want people to make multiple purchases from?



Be Sociable, Share!

Cyber Monday Tablet Shopping Conversion Higher than Desktop

Well it was bound to happen. I am going ‘tablet’ in 2013 also….

Econsultancy reports that users shopping on tablets are more likely to buy/convert to a sale. Is this testament to good design with respect to tablets or the fact its just so EASY? Probably a bit of both. The large retailers and marketplaces saw mobile/tablet shopping coming and they were prepared!

Figures: Tablet conversion rates (5.84%) actually exceeded conversion rates on desktop (5.51%) in the US. Mobile traffic was 21% of overall traffic!

Your business needs to be tablet friendly in 2013 if it is NOT already!


Be Sociable, Share!