Kidson Talks | The E-commerce Chemist

So searching for my favourite keyword ‘eBay Design’ and my eBay blog that I created while the experiment was under way is still going strong!
Second position on google.co.uk:

and fifth on google.com

So my eBay blog with one post focusing on the keyword eBay design, has kept far up the rankings in Google. You can not pay [...]

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I have been moving my items around my Hairfreax store a little, trying to improve the usability from a store started when I knew basically NOTHING about usability and the perception of the user.
I started the Hairfreax USA, store on a .net domain a year ago, to again experiment with inclusion on different country specific [...]

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Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

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That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Most retailers depend heavily on Christmas sales. So how can you do better this year than last?
- Set up a separate advertising campaign and make sure your merchandise fits
- Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer so make [...]

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Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too.
A small targeted adwords [...]

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Google site mapping is a free service, and for those who do not like to deal with python script, generating said sitemap should also be free.
If you have a site under 500 links, try: Create your Google Sitemap Online - XML Sitemaps
but if you want more links, try: GSiteCrawler which is an application to download [...]

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Did a bit more on this page:
Choosing a starting point - Your e-commerce platform.
In general there are three options:
1. A site hosted and created by a company for example Shopify
2. A site created for you but it is hosted on your own server space for example Cubecart
3. An Open Source Shopping Cart such as Oscommerce
Pro’s [...]

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Most of my business ideas, customers and favourite clients at my main work place have been targeting niche markets. Reading this post from eTailology gave up a few nice reads about marketing successfully to a niche.
This article by Volusion - Increase Your Online Sales by Marketing to a Niche gives up three things to [...]

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