Entries Tagged as 'Search Engine Optimisation'
So searching for my favourite keyword ‘eBay Design’ and my eBay blog that I created while the experiment was under way is still going strong!
Second position on google.co.uk:
and fifth on google.com
So my eBay blog with one post focusing on the keyword eBay design, has kept far up the rankings in Google. You can not pay [...]
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Tags: Search Engine Optimisation · eBay
I have been moving my items around my Hairfreax store a little, trying to improve the usability from a store started when I knew basically NOTHING about usability and the perception of the user.
I started the Hairfreax USA, store on a .net domain a year ago, to again experiment with inclusion on different country specific [...]
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Tags: Consultancy · E-Business · Google · Search Engine Optimisation · Web Mastering
Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]
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Tags: Consultancy · E-Business · Internet Marketing · Search Engine Optimisation · Web Mastering
That is what it was called last week in my office anyway. Google has made major tweaks to its page rank algorithm. Hairfreax has gone from 3 to 2, mainly because of changing the link structure on the site and killing my banner exchanges. Hey, I put them back this morning! I was expecting a [...]
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Tags: Internet Marketing · Search Engine Optimisation · Web Mastering
Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]
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Tags: Consultancy · E-Business · Google · Internet Marketing · Paypal · Search Engine Optimisation · Shopping Comparison · Social Shopping · Web Mastering · eBay
September 19th, 2007 · 1 Comment
Most retailers depend heavily on Christmas sales. So how can you do better this year than last?
- Set up a separate advertising campaign and make sure your merchandise fits
- Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer so make [...]
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Tags: Internet Marketing · Search Engine Optimisation · Shopping Comparison
September 14th, 2007 · Comments Off
Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too.
A small targeted adwords [...]
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Tags: Consultancy · Google · Internet Marketing · Search Engine Optimisation · Web Mastering
September 13th, 2007 · Comments Off
Google site mapping is a free service, and for those who do not like to deal with python script, generating said sitemap should also be free.
If you have a site under 500 links, try: Create your Google Sitemap Online - XML Sitemaps
but if you want more links, try: GSiteCrawler which is an application to download [...]
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Tags: Google · Search Engine Optimisation · Web Mastering
September 3rd, 2007 · Comments Off
Did a bit more on this page:
Choosing a starting point - Your e-commerce platform.
In general there are three options:
1. A site hosted and created by a company for example Shopify
2. A site created for you but it is hosted on your own server space for example Cubecart
3. An Open Source Shopping Cart such as Oscommerce
Pro’s [...]
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Tags: Consultancy · Open Source · Search Engine Optimisation · Web Mastering
August 18th, 2007 · Comments Off
Most of my business ideas, customers and favourite clients at my main work place have been targeting niche markets. Reading this post from eTailology gave up a few nice reads about marketing successfully to a niche.
This article by Volusion - Increase Your Online Sales by Marketing to a Niche gives up three things to [...]
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Tags: Internet Marketing · Search Engine Optimisation · Web Mastering