Kidson Talks | The E-commerce Chemist

OK, so it is asked a lot so here we go: Preamble Liz Glossary: Keyword = one or two words to define an item e.g mobile phone, cricket bat, golf, socks, Addidas etc Keyword phrase = Puma cricket bat, kids Dunlop golf clubs etc Category Set Up: 1. Define yourself 4 main keywords per category [...]

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Hyperlinks are the unsung hero of persuasion selling. Hyperlinks, retain the momentum of a buying decision by answering your customer questions. In designing the content and look for any site you always consider your audience, and especially what questions they will need answering before they make a purchase from your site. When used appropriately, they [...]

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So searching for my favourite keyword ‘eBay Design’ and my eBay blog that I created while the experiment was under way is still going strong! Second position on google.co.uk: and fifth on google.com So my eBay blog with one post focusing on the keyword eBay design, has kept far up the rankings in Google. You [...]

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I have been moving my items around my Hairfreax store a little, trying to improve the usability from a store started when I knew basically NOTHING about usability and the perception of the user. I started the Hairfreax USA, store on a .net domain a year ago, to again experiment with inclusion on different country [...]

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Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want. They also have a blog : Future Now’s Marketing Optimization Blog If you are tired of text book internet marketing reads, this plays out like [...]

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