Kidsonworks…more information

I have been working in the e-commerce sector since May 2000 starting with my own e-commerce business while I was a mere 20. My first major market was the USA. As a retailer I have sold personally from my own enterprise on eBay, Amazon and Website (I built the website myself) successfully but then in 2005 I switched my main career as a chemist to helping others sell online. It has been my passion and addiction ever since.

So what can I help you with?

eBay Design
Amazon Webstore Design and Integration
Shopping cart system design and integration (Magento/Vendio/Big Commerce etc)
Multichannel/Multi Marketplace Listing Strategy and Implementation
Marketing Advice, consultancy and implimentation
E-Business management

and anything else relating to e-business you can think of, but these are my key areas. However, I am open to your ideas and projects you may have.

You will see the content grow as well as showcases in the coming weeks and I will update this post with links.

Of course, how much? is the key questions. Well my rates are simple and I base the work on the time the projects will take. All quotes are final, I will not add on extras if something takes more time than I anticipated. Thats my fault, however new requests outside the original agreement will be quoted for and charged on an individual basis.

Rates for my time:

25ph plus expenses if needed (If I need to travel to you or stay in a hotel etc) for consultancy, marketing, management and all other tasks that dont include coding, development and high end integration.

40ph for coding, development and high end integration which I normally conduct not on site. If I need to consult and plan a coding project with you the consultancy and development time will be charged at the lower rate.

I do discount for very large projects though which stretch over 6 weeks or more, or regular maintenance agreements.

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Why you should sponsor Channeladvisor Catalyst…

I did think about writing what was learnt at CA catalyst this year, but as Tamebay do this already – I thought I would put my sponsor head on and detail for potential new sponsors why Createyourtemplate has bothered these past 3 years 🙂

1. The food – you are always fed ‘n’ watered well as a sponsor and attendee at Channeladvisor events. This year we had more time for the feeding process (which so happened to be in the room with all the sponsors) so as people eat they like to talk, so potential clients will wander round with their coffee chatting to other attendees and to the sponsors.

2. Other third party providers – Catalyst is always good to catch up with our fellow third party providers and competitors (Grrrrr…arrrrg) to see how they are fairing in business and exchange experiences.

In the Channeladvisor world the third party provider space is not that huge, so we all get to know one another. When you have a network of trusted service providers you can recommend to your existing clients, we all bounce off one another. Even companies who on the face of it are direct competitors, are not normally carbon copies of each other. They can offer and lend services so that the client gets what they need.

3. Other third party providers, that don’t sponsor also attend the event – I negotiated a nice deal and introduction to a newer marketplace (playtrade) that would suit the direction one of my clients is taking. He will be happy with this 🙂

4. Potential clients – it’s why us sponsors go really, to get business. The good thing with potential and current ChannelAdvisor clients is that they are pre qualified. When you are speaking to a potential they are interested in moving forward and contracting a company to make this happen.

5. Networking – Talking e-commerce with a few free alcoholic beverages in you is fun. You meet new friends and clients in a more relaxed atmosphere.

6. Ideas – potential clients are brimming with ideas, information and enthusiasm after all the seminars and speakers. They are in the MOOD, and ready to make waves with the help of us sponsors perhaps?

7. CA Staff – I spoke to lots of CA staff, to catch up with personally and to speak about clients. Lots of new introductions too. I had a demo of their new ‘salesforce’ offering which a client of mine wants us to integrate in his store and eBay design. I also got a pair of fresh eyes on a clients SearchAdvisor account because it is driving sales and traffic to a store designed by us. We want the store to be excellent in all things and we take conversion very seriously 🙂

Well that is what as a sponsor and eBay/E-commerce design company, CA catalyst means to me.

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Thank you for all your emails!

Thank you to the people that have email though in recent weeks – sorry I have been slow replying. I always read and reply to email’s personally and still love to hear your thoughts. I will blog about the following support topics as soon as I am able:

1. De-bunking the ChannelAdvisor Premium store set up process – a guide for those with little concentration.
2. Breaking down eBay’s changes for real people.
3. How to be the client in a web project (I like this one, no one ever tells the client what they need to do – and you are so important to the development process)


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Why NOT to copy your competitors as an on-line retailer!

On-line retailing is competitive. New start up businesses or bricks and mortar businesses will look at competitors in their field and see what they are up too. It is only natural.

Many retailers (eBayers are the most prolific for this) think that simply copying their competitors will achieve results. So here is a list of considerations before you become a carbon copy of your favourite competitor:

– The element you are copying – does your competitor publish results on its effectiveness?
– Has your competitor analysed the behaviour of your customer base and applied it to that element?
– Is your competitor just ‘guessing’?
– Does your competitor monitor their data and evolve overtime? Or are you copying an archaic element that they keep meaning to change?

Most retailers like to keep this kind of information close to their chest, so in reality you will probably not be able to make decisions based on accurate, tried and tested methods. You are just hoping that what you competitor does, is correct.

But lets turn it on its head a little – why do you have to look at your competitors? Retailers outside your category would have exhibited great ideas too and methods that could be changed/modified to apply to your category.

Let pull this to some examples – Sainsbury’s *feed your family for a fiver* campaign – sales went through the roof and Sainsbury’s did very well out of it. Marks and Spencer’s *Two dine in for* promotions – still compete with Sainsbury’s but this promotion suits the M&S food buyers. Same rough idea – two applications – two different markets.

Now, Somerfield/Co-op are trying to feed four for 4 – which on checking out this deal it is in fact a poor copy of the Sainsbury’s idea – trying to coat tail off the campaign success but just no banana!

So before you just become that carbon copy, remember that on the net we are striving for personalisation in many aspects – so don’t just be content to imitate!

Competitors will always be inspiration, but be that one on-line store that really speaks to its customers, because you have strived to collect the data and listened. You might end up with the same results as a competitor, but at least you will know why they do what they do!

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Merry Christmas and a Happy New Year

Well, next year involves quite a big change for me – real office space and a design partner so I hope 2010 is as eventful for everyone. I will pimp my case studies here as well as keeping it real with my musings on eBay, e-commerce and e-life in general.

In fact next year I will have more time to devote to my crafty projects and this blog so you will be hearing more from me next year than the one just past.

Hairfreax – new site and restricting handmade hairpiece catalogue. Adding handmade rockabilly Yukata and Kanzashi, as well as funky obi and Japanese/Anime inspired fashion.

Hairfreax eBay – just a few pre-made hairpeices

Keirotech will be partnering with Createyourtemplate and be absorbed into CYT UK – eBay Design, Web Design inc ASPDNSF design, Flash programming, brick to bytes – on-line business integration and business consultancy. New site/info to come.

See you in 2010!

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Open Source Consulting Reviews and Support

OK, well this idea might not work, but I am opening the floor for such a thing. The web is all about user generated content and interactivity so lets see if we can make this blog responsive to your needs and questions.

So I am adding two new ‘sides’ to the blog as such.


Just so you know what I am harking on about, this is where you can email me your reviews of any web related shop, service, software and it will be posted on this blog un-edited for all to see. People read this blog and sometimes the people who are responsible for said services. So they can sit back and smile to themselves for a job well done or jump too if they haven’t.
The only catch is your eBay shop/website will have to be included in the review. This is so said companies can address any issues with you and to avoid anonymous rants.

Reviews are so important to readers as it helps with customer confidence and also to avoid pitfalls in their own e-commerce adventures.


Have a question or quandary? Not quite sure what decision to make? We have done this on and off since the inception of the blog, but if you are stuck or confuzzled about something e-commerce, drop me a line and support will be blogged.

Ask about anything e-commerce related. Humour/comedy is permitted.

*Please note this is not a invitation for free consultancy, you can try your luck but as I am in charge I will select the questions and reviews (probably group the reviews) that appear.

Please email me:


and lets start sorting out the e-commerce world and make it accessible to all.

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