Kidson Talks | The E-commerce Chemist

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Right, its getting close so what do you need to do? You haven’t started yet? Thought so. So lets get cracking and here’s a few things to get on with or you can use it as a basic guide. It’s generic as every business is different and every product type moves differently. This post leans [...]

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Most retailers depend heavily on Christmas sales. So how can you do better this year than last?
- Set up a separate advertising campaign and make sure your merchandise fits
- Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer so make [...]

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I had an email from Merchant Advantage and they wanted to put their software on my radar screen as an product feed management platform for the small to medium sized business. There product Channel Management Lite only costs $145 (£73) a month and has no transaction fees and no set up costs. This offering can [...]

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As an automated ebay listing and website storefront system channeladvisor is pretty hot.
Channeladvisor has made my life easier today because:
1. You can get a full export of all of your inventory - all that hard work exported in excel.
2. You can export all customer information (and see if they have opted in to your newsletter [...]

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As I don’t have my comments on as default I occasionally get emails!
One such email in response to : What functionality to make sure you have when investing in an e-commerce platform…
was:
Hi Liz,
I really enjoy your blog.
I read your post today on e commerce platforms and I wondered if you knew
anything about goecart.com? Is it [...]

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It looks so sleek, it takes 30 seconds to sign up (no really) and it contains a plethora of features including my all time favourite….. integration with Paypal Payments Pro and tags. I love tags.
I do think shopify is the one e-commerce system I would recommend to sellers. All the features you really need in [...]

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Here are a list of claims from a random SEO site and my opinion:

specific advice direct from our experts - Are you an expert really?
monthly submission to 400+ search engines - Why? When really you only need [...]

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Channeladvisor is a great listing tool for larger companies who need an automated solution for eBay and Amazon (and Overstock in the US). To add value it also has a store/website attachment with cname capabilities so you can run a website and ebay all together. Channeladvisor also provides feeds to shopping comparison sites such as [...]

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