Kidson Talks | The E-commerce Chemist

Ok, it is a dramatic title but it seems that eBay is at war with its store designers. It’s new store experience will put the wind up most. The CSS on the Hairfreax shop from the blog series seems not too affected by the design, maybe those who have used it as a base for [...]

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Follow on from: Gearing up for Xmas 2007 – What to do in October… Week 1: You have done your research, you campaign has had 7-10 days. Pin point your successes and failures. Ask yourself a few questions: 1. What campaigns are working? 2. Why are the successful campaigns working? 3. What campaigns are not [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Right, its getting close so what do you need to do? You haven’t started yet? Thought so. So lets get cracking and here’s a few things to get on with or you can use it as a basic guide. It’s generic as every business is different and every product type moves differently. This post leans [...]

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Most retailers depend heavily on Christmas sales. So how can you do better this year than last? – Set up a separate advertising campaign and make sure your merchandise fits – Create specific seasonal landing pages for your products to improve optimisation at this earlier stage. Remember you have 4 seconds to convert your customer [...]

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