As a support consultant we advise our customers use the Cname function with their ChannelAdvisor store to improve search engine optimisation. This is an example of a Cnamed Channeladvisor store : Bling Bling Online. As you can see by clicking on the categories how the URLs seem to be coming from the domain name and not a ChannelAdvisor storefront URL. The domain name registrar (who you brought your domain name from) governs the process of the DNS changes and as I come across the different hosts I will post a simple guide on how to cname using that host. My first guide is going to be about 123-reg.co.uk. I always recommend this company as they will also host your emails for around £10 a year (at the time of going to press) so you can have a fully cnamed store and professional emails.
1) First log into your control panel:
Scroll down the page and ‘Manage your domain’ Select your domain from the dropdown list and click ‘Modify Domain’
*Please note: On this list if you are trying to Cname a .com or .net you will need to ‘Manage Domain Locking’ on this list before you ‘Manage DNS’
2) Click on ‘Manage DNS’
Your need to change your www record to Type: Cname and replace the numbers with stores.channeladvisor.com. Please do not change the @ record. This control your emails!
Your DNS record should look like this:
3) Click ‘Update DNS’ and the changes shall replicate within 72 hours. Please note this will only work if you have NOT changes the nameserver information of the domain ( I.E you brought a hosting package with a company like webfusion.co.uk and they control your emails)
As always if you have any doubt please hit contact support.