Optimising a Channeladvisor Store

Channeladvisor is a great listing tool for larger companies who need an automated solution for eBay and Amazon (and Overstock in the US). To add value it also has a store/website attachment with cname capabilities so you can run a website and ebay all together. Channeladvisor also provides feeds to shopping comparison sites such as Google Base, Shopzilla and Kelkoo but to name a few.

The channeladvisor store is by far the weakest point in channeladvisor as a ‘one solution e-commerce’ system and you have limited obvious SEO control.

(For all of this I am going to assume you are already logged into channel management)

Header Information:

HTML Titles: These are important and within channeladvisor you can specify the main page title in stores>store name and logo.

Meta Keywords: Pick 10 keywords to focus on that cover you main products. For example Rubbergirls-Blue-Boutique sells lingerie and shoes so the main keywords focused on are:
Leg Avenue, Dreamgirl, Vollers, Axfords, Sensual Mystique, Pleaser, Demonia, Hustler, Vacari, Bridal Lingerie, Wedding Lingerie, Nuptial Lingerie, Sexy Costumes, Fetish Lingerie, Corset

Place these keywords in your categories also as you have the opportunity to add in keywords for each category ( store>manage categories – click on the category name)

Meta Description: Its not just HTML titles and keywords a search engine picks up on it is also the meta description. Make sure you add a main page description in store name and logo AND a description for you categories.

This is the main listing in Google for the above website:

RubberGirls Blue Boutique | Bridal Corsetry | Hen Night Fancy

Rubbergirls Blue Boutique Provides excellent pricing for gothic, alternative and exotic clothing and footwear. Our brands include Leg Avenue,
www.rubbergirlsblueboutique.co.uk/ – 61k

Header Image: Make sure you use the alt functionality for your header image too

Item Details :

Rockabilly Demonia EMO Shoes Polkadot Goth: DAI20/BW RubberGirls

Black With white polka dot flat shoe!- Available in Sizes UK 4-10 Shipping for these shoes is £3.50/£6.00 as they are a light item!
www.rubbergirlsblueboutique.co.uk/Items/Item.aspx?sck=23968174&SKU=DAI20/BW –

Within channeladvisor you store title precedes the HTML title and becomes searchable on google. You can make sure you repeat a main keyword in your item titles, in fact you could possible squeeze more keywords in there! this title formation look familiar? Its the same title format as you would use in ebay. Tanked full of keyword goodness.

Keyword Links:

Google along with many other search engines like keyword links like Cybergoth Hair Extensions. Make sure you name your categories and sub categories appropriately with a good keyword and go to store>manage store layouts>home page layout and make sure you choose the option to display all your sub categories on the main page. Instant keyword links. ( P.S Make sure you have added an image to each or your categories or it could look a little dull)

Shopping Comparison:

To get ahead with google use google services! Google base is a free classifieds and syndicated everyday from automatically from channeladvisor (Console> Shopping comparison)

Other shopping comparison feeds can be used but they are pay per click

Track your results:

See what is going on with google analytics, sign up for an account and make sure you enter the information in store>store tracking. If you know what’s going on you can improve your SEO campaign

Every piece of software is what you make it and channeladvisor is no different.

P.S Rubbergirls Blue Boutique is MY store and also designed by me, if you want to know how I changed the layout then email me at liz@kidsontalks.com and if I have the time I will tell you.

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