1. Place your keyword in the HTML title
2. Mention your keyword in your site text and meta keywords/descripion
3. Create ‘linked text’ containing that keyword or use a tagging/tag cloud system like ultimate tag warrior for wordpress.
4. Use a system like ebay to promote you link ( blog or about me page) using your keyword as much as humanly possible, no spamming now, only use where appropriate.
5. Wait – Patience is everything, this is all free you know!
6. Sitemap with google and yahoo.