This is my journey as an E-commerce Consultant
Posts tagged adwords
The importance of campaign negative keywords in Google Adwords
1777 days
I have never really thought about campaign negative keywords too much until I managed the Adwords campaign for a Small Shoes site called Daintyfeet
You can waist clicks and money on keywords that really don’t have ANYTHING to do with your site.
For example for the Hairfreax website these would be keywords that my Ad’s are showing for but have no relevance:
Hair Loss Treatment
Hair Dye
Animal Hair
But these keywords might still cost me impressions and clicks due to the fact that a large proportion of my keywords have hair in them at some point!
In all fairness I am only loosing a few pounds to these keywords a month but that’s a few quid too much!
The most important factor in constructing an Adwords campaign is RELEVANCE. Keep the structure of your campaigns in tune with your site structure and make sure you eliminate any keywords that are not associated with your product/purpose.
Create Ad variations that are specific and point to specific areas on your site. You will get better conversions this way!
So what are customers looking for ebay design really searching for?
1786 days
OK, I had to answer my own question!
Using the SEO Book again (I think I might have to add these guys to my blogroll) the closest keywords/phrases that would fit a company selling ebay design are:
make money on ebay – 22,614 apm
ebay business – 27,090 apm
*apm = average search volume per month
and in order to run a successful Google Adwords campaign a lot of ebay related negative keywords ( keywords that might contain ebay but are so not what you do and will waste your precious moolah man!) Most searched to do with ebay are from ebay users and not the ebay sellers you would want to push ebay design too? So how would an advertising campaign start? To maximise the return on investment you would need targeted traffic, and not 7 million ebay users who don’t care two hoots about ebay design!
The keywords ebay design, ebay store design, ebay template design and ebay listing design need to be within your campaign as your competitors also use these keywords and you do have to make sure you are not left behind, but how do you make sure you are hitting the right people?
Answers on a postcard please!
