‘We envision to enthusiastically facilitate error-free paradigms while continuing to authoritatively revolutionize economically sound opportunities to meet our customer’s needs’
This snippet of text was generated by the Mission Statement Generator from the Dilbert comic strip website, but this kind of web copy rings close to the truth for some organisations.
When you are writing content in blogs and also for websites you need to consider your target audience and speak to them in their language. Avoid hype that sounds like advertising jargon. They are already AT your site, so give them an excuse to stay. Organise the content and structure your writing for easy readability.
Always proofreed…. This is my biggest sin. All posts on this blog are edited around 3 times once posted!
A useful post when you are thinking about your web content is Web Writing for Many Interest Levels
Avon is still going strong with its catalogue based army of representatives, but I got Joe Browns autumn issue though the post this morning, and also the Boden catalogue through. With the demise of Index and Gratten of the 90’s (you don’t see much of that now) have catalogue mail shots married with their respective on line shops had a come back?
LaRedoute is evidence to that effect. This mainly catalogue retailer has had huge success.
But how about the extra recycling? Its all about climate change in the UK at the moment and how companies can reduce their carbon footprints. Catalogues, are usually recyclable themselves unless they are gummed or have any kind of adhesive, but they always come in plastic.
Joe Browns have decided to write a blog on how as a ‘catalogue’ sending company they are trying to reduce their carbon footprint in as many ways as possible from not printing out emails to reducing the amount of plastic cups they use. Blogging is a great way to let your customers into your company and see the real people behind it. This blog is a great example of how to manage your reputation, defining your presence and ethics.
Oh, and these guys don’t have an eBay shop, but I won’t let that tar their reputation!
I read though the daily links to blog posts on The 10K Marshmallows Marketing Blog and this one caught my eye
Are internet marketers lazy? Is that why they aren’t blogging? and it rings true on so many levels. I am always surprised how many UK firms just have not subscribed to the power of the blog and most say its a fad. I always suggest blogging to my customers as they are product based and they know their industry. When it comes to buying say sports footwear on-line, a blog latched on the side of your website can make sure your customers can choose the right footwear for the task at hand and make sure all the new technologies and fashions are covered.
In this post they illustrate some points to tell you WHY you should be business blogging:
1. You competitors are
2. Gives the company a voice
3. Shows depth of knowledge – this for me is the most important point as it can sort out the duffs from the good’uns
Factors that stop a business blogging:
1. Too busy. Blogging takes time, but you can get your company involved.
2. Fearful. Giving away your knowledge especially if you like people to pay for it. Companies might worry they have nothing to contribute to the blogosphere.
3. Freedom. A blog does hold your company reputation so keeping a close eye or verifying the content is essential.
There is so much content on the web sometimes it is hard to filter out the garbage. As an e-commerce consultant I refer to an ever growing list of blogs to keep myself updated with the industry, internet trends, new sites and techniques. I also love opinions from my fellows in the same industry on eBay and Paypal (which are usually the most interesting to read as they are so controversial)
As an addicted internet shopper I look to blogs for fashion finds and what to avoid. I remember back in the day when I first started wearing steel boned corsets, before blogging has really started out it was a website buying guide that made sure I ordered the right size. This site had load of buying links too (I hope they were an affiliate) and I used eBay so start my passion. Soon as the new wave of internet mobile phones dip below £100 in the UK, Google is going to be with me everywhere. Doing the crossword will never be the same, I will never have to rack your brains for the name of that guy who played whatsit in that film. I will also be able to shop on the fly.
The buzz word of 2006 was web 2.0. â€˜Oh its so Web 2.0â€² you might hear at conferences and seminars. My take on web 2.0 is building a community for your buyers based on the product type on offer. Your customers are moving to on-line sales but they need your advice. Truthful, simple advice without the hard sell. First magazines, gossip columns and newspapers caught onto the blog wave, but now product sellers are paving the way to help the customer make the right purchase.
Adverts may be boring and invasive at times but Blogs are not, take â€˜Innocent smoothiesâ€˜ they have a web log that provides an interesting insight to their origins, ethics and the people in the company. A blog like this takes of the lid off a large company letting the consumer take a look inside. This is what corporate blogging is all about.
For instance Bluefly.com a fashion designer and retailer launched their blog http://flypaper.bluefly.com to raise awareness and keep customer informed of new styles and movements in the fashion industry.
Top free blog providers out there include Blogger.com, Typepad and WordPress. WordPress is also one of the most popular open source blogging software, with a new release at the end of January and a unique â€˜Multi-Bloggerâ€™ system dubbed â€˜Wordpress Muâ€™ so you can provide your employees with a blog of their own linked to your main domain.
As a new â€˜bloggerâ€™ I would suggest a free hosted blog before you integrate a blog into your main domain. A â€˜newsâ€™ blog needs to be updated with new content everyday, but a corporate blog only needs feeding 3-4 times a week. If you donâ€™t update your blog your customers interest will wane and the point of the blog will eventually be lost.
We hope to see you in the blogging revolution!