LaRedoute is evidence to that effect. This mainly catalogue retailer has had huge success.

But how about the extra recycling? Its all about climate change in the UK at the moment and how companies can reduce their carbon footprints. Catalogues, are usually recyclable themselves unless they are gummed or have any kind of adhesive, but they always come in plastic.

Joe Browns have decided to write a blog on how as a ‘catalogue’ sending company they are trying to reduce their carbon footprint in as many ways as possible from not printing out emails to reducing the amount of plastic cups they use. Blogging is a great way to let your customers into your company and see the real people behind it. This blog is a great example of how to manage your reputation, defining your presence and ethics.

Oh, and these guys don’t have an eBay shop, but I won’t let that tar their reputation!