Kidson Talks | The E-commerce Chemist

The point of my purchase is lost on me. I buy a skype phone from 3 only to have it not willing to log onto skype.
Apart from its inability to provide the function it was created for, its a great little phone. Shame it is useless!

[Read more →]

Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

[Read more →]

Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]

[Read more →]

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

[Read more →]

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

[Read more →]

Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

[Read more →]

‘Multi- channel’ has become a bit of a ‘Web 2.0 buzz word, but it has become one of the most expansive sectors in e-commerce. ‘Multi Channel’ (we shall call it MC 2.0 for comedic slogan purposes only) can involve a retail organisation having several touch points for interactions with customers and also several competitive routes [...]

[Read more →]

There are many opportunities within business to move products and services on line. The internet gives you a better reach, both nationally and internationally at a low cost compared to bricks and mortar. The internet has a richness about it. You find more detailed information on products and prices from many companies and you need [...]

[Read more →]

Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too.
A small targeted adwords [...]

[Read more →]

My cousin has been a PA to the stars in Dubai…..well to managers at Hewlett Packard and Dell for the past 13 years, but has now decided to come back to the UK in the Spring. The cats have their passports so it is a serious move. Jane is going to set up a ‘Virtual [...]

[Read more →]