Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

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Why won’t my new Skype Phone connect to Skype?

December 12th, 2007 · No Comments

The point of my purchase is lost on me. I buy a skype phone from 3 only to have it not willing to log onto skype.
Apart from its inability to provide the function it was created for, its a great little phone. Shame it is useless!

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Tags: Consultancy

Cyber Monday - The Start of the Festive Online Shopping and December Marketing

December 5th, 2007 · 1 Comment

Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Tags: Consultancy · E-Business · Internet Marketing

Redundancy and Back to online selling basics

December 3rd, 2007 · No Comments

Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]

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Tags: Consultancy · E-Business · Web Mastering · eBay

Christmas Marketing - What to do in November.

November 1st, 2007 · 3 Comments

Follow on from:
Gearing up for Xmas 2007 - What to do in October…
Week 1:
You have done your research, you campaign has had 7-10 days. Pin point your successes and failures.
Ask yourself a few questions:
1. What campaigns are working?
2. Why are the successful campaigns working?
3. What campaigns are not working?
4. Why are they not working and [...]

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Tags: Consultancy · Internet Marketing · Shopping Comparison · Social Shopping

Essential Reading for Webmasters - Call to Action

October 30th, 2007 · No Comments

Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

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Tags: Consultancy · E-Business · Internet Marketing · Search Engine Optimisation · Web Mastering

Different types of E-commerce Shopper

October 18th, 2007 · No Comments

Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Tags: Consultancy · E-Business · Google · Internet Marketing · Paypal · Search Engine Optimisation · Shopping Comparison · Social Shopping · Web Mastering · eBay

E-commerce and its multi-channel adventures!

October 1st, 2007 · No Comments

‘Multi- channel’ has become a bit of a ‘Web 2.0 buzz word, but it has become one of the most expansive sectors in e-commerce. ‘Multi Channel’ (we shall call it MC 2.0 for comedic slogan purposes only) can involve a retail organisation having several touch points for interactions with customers and also several competitive routes [...]

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Tags: Consultancy · E-Business · Internet Marketing

How E-business can be used for competitive advantage

September 24th, 2007 · No Comments

There are many opportunities within business to move products and services on line. The internet gives you a better reach, both nationally and internationally at a low cost compared to bricks and mortar. The internet has a richness about it. You find more detailed information on products and prices from many companies and you need [...]

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Tags: Consultancy · E-Business

Go Cubecart Go - E-commerce Software ROI

September 14th, 2007 · Comments Off

Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too.
A small targeted adwords [...]

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Tags: Consultancy · Google · Internet Marketing · Search Engine Optimisation · Web Mastering

New Technologies and Virtual services - Virtual Personal Assistant

September 5th, 2007 · Comments Off

My cousin has been a PA to the stars in Dubai…..well to managers at Hewlett Packard and Dell for the past 13 years, but has now decided to come back to the UK in the Spring. The cats have their passports so it is a serious move. Jane is going to set up a ‘Virtual [...]

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Tags: Consultancy · Web Mastering