Kidson Talks | The E-commerce Chemist

Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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‘Multi- channel’ has become a bit of a ‘Web 2.0 buzz word, but it has become one of the most expansive sectors in e-commerce. ‘Multi Channel’ (we shall call it MC 2.0 for comedic slogan purposes only) can involve a retail organisation having several touch points for interactions with customers and also several competitive routes [...]

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There are many opportunities within business to move products and services on line. The internet gives you a better reach, both nationally and internationally at a low cost compared to bricks and mortar. The internet has a richness about it. You find more detailed information on products and prices from many companies and you need [...]

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Well on Tuesday evening I completed my new CubeCart 4 store, and by Thursday evening it had made back its purchase price. I doubt there are many systems that I could say it takes less that three days to see return on investment. This includes the price of the security certificate too. A small targeted [...]

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My cousin has been a PA to the stars in Dubai…..well to managers at Hewlett Packard and Dell for the past 13 years, but has now decided to come back to the UK in the Spring. The cats have their passports so it is a serious move. Jane is going to set up a ‘Virtual [...]

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