This is my journey as an E-commerce Consultant
Posts tagged design
Designing a ‘Storefront’ – Channeladvisor
1716 days
by Liz
in Web Mastering
Designing within the constraints of a store front (notably Marketworks and Channeladvisor in the UK) can be tricky, but some designers don’t let anything get in their way:
http://www.cybercheckout.co.uk/ is a channeladvisor store designed by Sell-it-smart who have made this table based basic store look and feel like a real website.
More examples are Grapevinehill who have used a splash page integration to make sure their store front looks and feels like a real website. Hagchairs uses a similar method.
Can’t should never be in a development or design firms mentality, as you can have fantastic websites using store front systems if you try and push the boat out.
On further digging I also found Junction Quest who also manage ChannelAdvisor Store Design and the site Exclusively Home designed by Rick Wells Ltd.
Search Engine Freindly URLs Dashes or underscores?
1834 days
Text URLs are great for optimisation, but if say you are looking at the keyword ‘ebay design’ as you are an ebay design company, would the URL http://www.kidsontalks.com/ebaydesign, http://www.kidsontalks.com/ebay-design or http://www.kidsontalks.com/ebay_design work better?
Matt Cutts of Google Fame says that:
So if you have a url like word1_word2, Google will only return that page if the user searches for word1_word2 (which almost never happens). If you have a url like word1-word2, that page can be returned for the searches word1, word2, and even “word1 word2″.
Shall we run an experiment? If I set up pages all about ebay design on this domain in those three formats shall we see which one ranks better? Now, random jibber is going to be my content filler and the pages will appear at the top of this site. I have chosen the term ‘ebay design’ as my target as it is a highly competative keyword and I am unlikely to get to the top page for this term. Which is what I would prefer as I don’t DO ebay design and I would not want to disrupt the companies that do in the search listings. This is only an experiment to see which SEF URL format would rank higher for the keyword search in Google, Yahoo and MSN. I shall use this tool to check results.
Let the experiment begin…..
