Kidson Talks | The E-commerce Chemist

Professional eBay design is an investment, and should not be taken up on this level by smaller sellers. Don’t make the mistake of investing in eBay design before your eBay business is even off the ground. You don’t need professional ebay design to start up an ebay business.
The listing design (ebay item template) is very [...]

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I have taken on a freelance eBay Managment, a mid range client who was with another management company and used ChannelAdvisor. Channeladvisor is not suitable for this client as they are not big enough, once they hit £30K the ChannelAdvisor fee makes sense.
So they still have 300 items, and with the $29.95 a month cost [...]

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Cyber Monday (the 26th of November this year) is the ceremonial kick-off of the holiday on-line shopping season in the United States between Thanksgiving Day and Christmas. It is also close the the last pay day in time to shop for Christmas for most of us in the UK too. Over 700 million dollars was [...]

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Redundancy just before Christmas is not pleasant as the job market is not at its best, specially if you have had no warning.
As well as training to be an eBay education specialist I have secured consultancy and web development in the last few weeks of December to take me though to January.
In pure on-line entrepreneurial [...]

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I am often asked how and when I started shopping on-line and also selling on-line.
I started shopping online in the summer of ‘99 with Gothic Auctions which prompted signing up for paypal almost instantly as everything was in Dollars. My first purchase was from a Canadian seller.
By the winter I was actively selling on [...]

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Webcopy carefully crafted in plain English can improve a readers comprehension. You want your customers to understand what you are telling them don’t you?
Here are a few guidelines to plain English:
1. Make the average sentence length 15 to 20 words.
2. Use words your customers are likely to understand. Try not to abbreviate or use extensive [...]

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Developing persona’s of your customers can be a tricky and long process for a small business. Creating persona’s of your typical customer base can help you with the navigation, construction and wording of your site. You need to answer the questions your customer and direct them appropriately has so they will take the action you [...]

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Call to Action is a book all about customer conversions, how to get them and most importantly, how to persuade your customers to buy or take the action you want.
They also have a blog : Future Now’s Marketing Optimization Blog
If you are tired of text book internet marketing reads, this plays out like a compelling [...]

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Not all online shoppers are created alike. They all have different goals and strategies for their online shopping which relate to different needs. When developing an online service or e-commerce store you need to try and cater for as many of these types of shopper as possible. You can use basic ‘shopper models’ to organize [...]

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Well I have paid up and I am going back to part time study at the OU. This will mean 2 years of part time study to start getting my foot in the programming door with respect to web applications.
The course material will include client and server side application development as well as open source. [...]

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