This is my journey as an E-commerce Consultant
Posts tagged ebay-design
Fresh back from Japan..(ish) and ready for a great 2012
152 days
Well, hisashiburi desu! (it has been a while in Japanese)
I have had a very busy e-commerce 2011. The economy has taken a bashing but online things are still hotting up! The world is our oyster online with the expansion of social commerce and like many sellers looking out to Europe and beyond is the key to success.
This year as been the year for international expansion for my sellers and myself. Most of my eBay clients are moving into France, Germany and the USA as a minimum. Most are going much further.
To stay ahead of the game as always, I am looking into the Asian markets. Strong currency in these countries suddenly makes buying stuff from Europe side cheap and boy is it TRENDY!
While I was in Japan (business and volunteering) I saw that the union jack was EVERYWHERE on clothing, accessories in shops and on the people walking past. It was very surreal.
Language is no longer a barrier. Improvements in translation engines have made things easier.
For a year or two I have bought from Rakuten and Yahoo Auctions Japan (though a shopping service) and each time it gets a bit easier. For instance Japanese sellers are more interested in international trade, probably due to economic conditions in their own countries and better support networks.
So as my clients are expanding in to Europe, Australia and America in the next few years, I will get ready for the expansion east by building relationships, language skills, cultural/business skills and finding sensible solutions.
Oh yeah, and prepare for Widshops…oh yes….eBay design mark deux….
and a picture from my volunteering in Ishinomaki!
Fixing a shrine gate in Onasaki
Onasaki – Rebuilding houses, reflooring, clearing out garbage and putting a shrine gate back up.
Place was completely flooded – government is not restoring electricity and water.
On the way in we passed the shrine at Okawa Elementary School, the team had worked on the clearance of the area so stopped to pay resepect and see the progress – it was completely destroyed, killing 75 of 108 students and 10 of 13 teachers and staff. The teachers and students were evacuating from the school and were swept away by the tsunami while crossing a nearby river bridge.
You could see the part of the bridge ripped out by the tsunami still in the river.
Using your eBay retail space to feature product ranges!
637 days
At CYT we love to help you sell more and look gorgeous doing it. That is why we do what we do! For our eBay designs we create various product ‘featurettes’ for want of a better word so our clients can push various product lines, best sellers and offers.
Our feature boxes can be a static graphic or more snazzy with attribute drop downs or ‘pop ups’.
Lets take a look at BRANDS OUTLET:
A quick find feature box to guide buyers based on what gender they are shopping for.
Roll over popup functionality can also be added to feature boxes, UKSPORTSWAREHOUSE has a huge product matrix on the front of the eBay store with this nifty feature.
This kind of technology can be added on any feature box from static feature boxes to more dynamic up-selling sections.
Feature boxes can also be added to eBay templates to generate a ‘call to action’ so that your buyers are persuaded to browse and keep shopping with you!
TACKLEDISCOUNTS has some of these feature boxes at the base of their eBay template to keeps their buyers clicking around their shop.
This feature about carp fishing has links to the most popular categories. Dynamic searches or links to specific items can be built in here.
Along side this is a more general feature box for the all important (and eBay favourite)….clearance offers and deals!
Making sure you utilise your retail space on your store and template wisely is the right way to make the most of your eBay traffic.
Keep your customers browsing with your memorable branding on show and making sure they know exactly the range of products you offer in store.
Knowing your category personalities and purchase habits of your buyers is essential for knowing where to place these boxes.
So, at CYT we make sure we understand your business, your traffic and your customers to make sure we make the most of your design.
Each of our eBay design projects is just that, a PROJECT – carefully thought out graphical and structural design with marketing and conversion in mind. All designs are unique and we constantly develop new features to meet our client needs.
Come to Createyourtemplate for your eBay design, we make you beautiful – and we don’t mind if you pile on the pounds at Christmas, as well…that’s the idea!
We are an odd looking bunch so I doubt we would get on beautifulpeople.com even if we went on a bikini diet!
Disclaimer: Since I have worked for CYT I have lost 5lbs on purpose.
eBay Design Client becomes a Channeladvisor Case Study!
637 days
Dan from buyforlessonline is now a youtube star with Channeladvisors YouTube Channel:
Buy For Less Online are an online retailer of toys based in the Midlands near Birmingham. Managing Director, Dan Aston, considers ChannelAdvisor to be one of his most reliable employees, stating the system easily does the work of three or four people. During peak times such as Christmas, Buy For Less Online process around 3,000 orders per day and state they would not be able to do this without ChannelAdvisor.
Forgot to give some love to ChannelAdvisor and Buyforless…
823 days
Dan from buyforlessonline is now a youtube star with Channeladvisors YouTube Channel:
Buy For Less Online are an online retailer of toys based in the Midlands near Birmingham. Managing Director, Dan Aston, considers ChannelAdvisor to be one of his most reliable employees, stating the system easily does the work of three or four people. During peak times such as Christmas, Buy For Less Online process around 3,000 orders per day and state they would not be able to do this without ChannelAdvisor.
Createyourtemplate design the background, eBay shop/template and basic CA store.
March’s case study is already up!
