When you are find tuning your Google Adwords account say, you follow the few top tips from Google University:
- Create Ads around keywords for example ‘Red Size 3 Shoes’ and link to the relevant products or category on your site.
- Organise you ad groups to match your product catalogue organisation, using the category tree and [...]
Display URL in Pay Per Click Ad’s – New Experiment
September 4th, 2007 · Comments Off
Tags: Internet Marketing
The importance of campaign negative keywords in Google Adwords
July 11th, 2007 · No Comments
I have never really thought about campaign negative keywords too much until I managed the Adwords campaign for a Small Shoes site called Daintyfeet
You can waist clicks and money on keywords that really don’t have ANYTHING to do with your site.
For example for the Hairfreax website these would be keywords that my Ad’s are showing [...]
Tags: Consultancy · Google · Internet Marketing
