Kidson Talks | The E-commerce Chemist

SEO | E-COMMERCE | EBAY - This is my journey as an E-commerce Consultant

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The mighty ‘Aggregator’ - the buzz word of the moment…

August 7th, 2007 · Comments Off

Sites that aggregate a common product or service for example marketplaces like eBay and shopping comparison sites have been going since time forgot. This technology went social with Spokeo, as reported by Techcrunch….
Spokeo wants to be your home page. They want to bring you your favourite blog feeds, MySpace updates, new YouTube videos, and friends’ [...]

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Tags: Google · Paypal · Social Shopping · Web Mastering · eBay

Keeping up the Demand - A Lip Service Example

August 2nd, 2007 · Comments Off

As an old stockist of the Lip Service brand I am glad to see they are still going strong. They completely change their product lines 3 to 4 times a year and only produce around 30-50 of each size and colour. This creates a tremendous demand and almost panic from retailers and customers as when [...]

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Tags: Google

eBay Design Keyword Experiment Over!

July 19th, 2007 · No Comments

Well the conclusion was that the URL with /ebaydesign did a lot better than the rest! It is hard to quality such results, but the url /ebaydesign/ was constantly higher in the rankings with 60 hits over the period 18th June to 18th July compared to the other formats /ebay-design/ at 28 hits and /ebay_design/ [...]

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Tags: Google · Search Engine Optimisation

Battling the Beast - Can it be that simple?

July 19th, 2007 · No Comments

I was reminded today of how Google Bots really work. They are not human, and they can only see what we want them to see!
Top tips from a European Expert:
1. Make sure you change the meta title of each page according to that pages content and don’t make it to long and fluffy! Google likes [...]

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Tags: Google · Search Engine Optimisation

Googles steps towards personalised search - SEO Prediction

July 12th, 2007 · No Comments

I love reading Matt Cutts blog. This post on on ‘Removing Results‘ caught my eye and it is a glimpse of the Google mentality with regards to the future of search. I do believe this will be great for the little guy who is trying to target specific customers against the giants and the link [...]

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Tags: Google

The importance of campaign negative keywords in Google Adwords

July 11th, 2007 · No Comments

I have never really thought about campaign negative keywords too much until I managed the Adwords campaign for a Small Shoes site called Daintyfeet
You can waist clicks and money on keywords that really don’t have ANYTHING to do with your site.
For example for the Hairfreax website these would be keywords that my Ad’s are showing [...]

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Tags: Consultancy · Google · Internet Marketing

Search Engine OptimiZation and Miss Spelt Keywords?

July 5th, 2007 · No Comments

Geddit? Ok, in the UK we spell it optimisation. How many times a day do you spell Google, with too many g’s or too many o’s? Or leave out the space when your in a rush? Common miss spelt keywords can be a SEO dream. Common keywords that don’t have as much competition but your [...]

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Tags: Google · eBay

Ebay Design Experiment July Update

July 5th, 2007 · 1 Comment

Remember this post? Search Engine Friendly URLs Dashes or underscores? well…. it is quite hard to determin the ranking of said URLs, but lets just say for one this if you search for “ebaydesign” the url kidsontalks.com/ebaydesign/ turns up 5th.
Comparing the traffic for each URL:
First is http://kidsontalks.com/ebay_design/
Second is http://kidsontalks.com/ebaydesign/
Third is http://kidsontalks.com/ebay-design/
For their respective keywords /ebaydesign/ [...]

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Tags: Google · Search Engine Optimisation

So what are customers looking for ebay design really searching for?

July 2nd, 2007 · No Comments

OK, I had to answer my own question!
Using the SEO Book again (I think I might have to add these guys to my blogroll) the closest keywords/phrases that would fit a company selling ebay design are:
make money on ebay - 22,614 apm
ebay business - 27,090 apm
*apm = average search volume per month
and in order to [...]

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Tags: Google · Internet Marketing

Is ebay getting all cute and funky?

June 22nd, 2007 · No Comments

They seem to have a playground!
http://playground.ebay.com/
eBay says:
We’re thrilled you’ve decided to check out the Playground. The Playground is a separate eBay site that allows us to experiment without changing the entire eBay site. Although a few features of regular eBay are not available on the Playground, bidding and buying are real. The main difference right [...]

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Tags: Google · eBay